In this BMBchat, we talk to Zoe from Good Googs about how she established a working relationship with Hug A Bub.
I had never heard of Hug-a-Bub until I met Zoey Martin from Good Googs at a blogging conference wearing one in her blog colours with the gorgeous baby Squishy, (AKA Piper) snug inside.
Today we talk to Zoey about her relationship with Hug-a-bub and how it came about.
Tell us how Good Googs’ relationship with Hugabub started?
My relationship with Hug-a-Bub started when I bought my first Hug-a-Bub wrap. I didn’t know about them when Riley was a baby but how I wished I had! I knew it was something that I wanted to try out with Piper and it was an absolute godsend. There wasn’t a day that went by with Piper where me and my husband weren’t so grateful for the hug-a-bub. It just made life with a baby so easy. I don’t think I could have lived without it when she had about four weeks of colic.
When I was looking at sponsorship for a blogging conference I sent an email to Hug-a-Bub because I figured I would be showing off their product at the conference anyway! And I had an idea of making a custom Hug-a-Bub to create some interest. Suzanne (the director of Hug-a-Bub) got back to me and she said that although they didn’t have the budget for that kind of sponsorship that she had read my blog, absolutely loved it and would love to find a creative way to work together. One of those creative ideas was for me to become the Hug-a-Bub social media manager which I was very enthusiastic about. And so it has been a far more long-term relationship than just a one off sponsorship. She also made me a Hug-a-Bub wrap in my blog colours which I am still very fond of.
What can a blogger offer a company such as Hug-a-bub?
Hug-a-Bub is a business that relies heavily on word of mouth in terms of marketing. Hug-a-Bub strongly believes that anyone who uses the wrap carrier or the ring sling will have such a positive experience that they will then be advocates for the brand. So for Hug-a-Bub it’s all about brand awareness. So that when someone is pregnant or has a young baby, Hug-a-Bub is the first brand they think of. That’s why we were super excited when Hug-a-Bub was mentioned on Offspring as one of the must haves for a new baby! A blogger is in a unique position to be able to share their experience of the Hug-a-Bub wrap and that’s what they focus on in terms of blogger engagement.
What advice do you have for a blogger approaching a brand they are passionate about and want to work with?
My advice for bloggers approaching brands that they are passionate about is don’t necessarily go in with too many pre-conceived ideas about what the outcome will be. And don’t be afraid to approach them in the first place! I was initially nervous about asking Hug-a-Bub to make me a custom wrap because I thought it might be asking a bit much. But it ended up being fantastic for both of us.
As most people are familiar with the colours that Hug-a-Bub use in their wraps having something different was great exposure for them and it was also easy for people to identify me at the blogging conference! I’d also say don’t be afraid to let your geek flag fly. If you love a product, there’s no need to play it cool. You can be effervescent in your praise for a product and not fear that your passion will be taken advantage of. Any brand worth their salt will recognise how awesome that passion is and treat it with respect.
What could other companies learn from Hug-a-bub in regard to blogger relations?
Hug-a-Bub showed an active interest in my blog and my writing. It seems like a really simple thing. But because Suzanne took the time to check out my blog and what my voice was like and what my perspective was she had a very clear picture of what I would bring to Hug-a-Bub. This is a perfect example of identifying a superfan (me) and turning them into a brand ambassador.