3 things every business should know about bloggers.

I spend a lot of time speaking with brands about the best ways to engage with bloggers and I am often surprised to hear some of the things they don’t know. Whether you have been working with bloggers for years or just delving into blogger outreach these three timeless truths about bloggers will help you deliver more better results for your business.

1.Bloggers talk

Bloggers, particularly those who work with brands, tend to be part of a blogger network – a formal or informal group of bloggers who chat socially and support one another with their blogs; they talk via email, Twitter, Facebook and through blog comments. These bloggers are interested in what brands are doing online, and share their own experiences with each other. If you reach out to a blogger there is a close to 100% chance that they will discuss their campaign with one of their blogging friends – quite possibly another blogger you have also reached out to.

What does this mean for you?

Always offer bloggers the same things via the same pitch, be clear and transparent in all your communication. If you’re not sure how to pitch to bloggers check out our handy guide: The Perfect Pitch

2.Bloggers don’t need your content

Unlike journalists who are constantly on the look out for news and content, bloggers have a plethora of content at their fingertips – if you want them to work with you or write about your content please understand that you are not doing them a favour by reaching out and ‘giving them something to write about’. The one exception to this are those professional bloggers who write on a particular topic and for whom, having the latest or exclusive news is a benefit. The majority of bloggers don’t fit this category.

What does this mean for you?

Keep in mind the benefit for the blogger and their readers – can you offer a prize to giveaway, can you offer a special reader discount, can you provide an amazing experience for the blogger or can you provide payment to the blogger for their time and effort (note: not for their words, those are never for sale).

3.Bloggers have great ideas!

Bloggers are content creators – they know what they want to write about & how, and they know what their readers are interested in. Bloggers are great at connecting with people online!

This applies to the content they create for your business.

What does this mean for you?

Invite bloggers to give input into the kind of content they create and where they share it. Not only will this lead to a more positive reaction from the blogger, but a more effective outcome for your business.


 Are you a blogger? What else would you like businesses to know about you?



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  1. Bloggers do talk – in fact sometimes, bloggers like me find it hard not to stop going on and on and on and on….

    Great article.

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    • Lol Claire, love it! It’s such a simple thing but actually is so important for anyone working in social media to understand. 🙂

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  2. Bloggers are creative and are therefore open to the opportunity to help design campaigns to fit their individual blogs. Businesses should offer the option a bit more often and not dictate how to, especially with new blogs.

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  3. Before approaching a blogger, make sure you did your research. Your brand and blogger’s brand must be a good match to result in a successful collaboration. Also NEVER never send mass emails starting with “Dear blogger, …” – its offensive.

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  4. Totally agree with Maria re: addressing you as ‘dear blogger’ or even ‘hi there’…If the business/brand actually takes the time to read your blog and your ‘about’ section, they will know your name!

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  5. Yes, please use my name – agree with the girls above!

    Please read my blog a little bit before you offer a product to review. I’ve had to say “no” to diet pills and slimming wraps. 🙂

    Thanks Louisa 🙂

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  6. YES to both Evelyn R and Maria. It’s not that hard and not bothering is an instant no for me.

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  7. I agree with the previous comments but especially that we that we talk to each other . A lot of fantastic friendships have developed through blogs and we have come to rely and trust our online friends.

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