You wake up one day to the news that there’s a great event happening, or a brand you love has just started working with bloggers. There’s just one little problem – you’re not invited. Ouch!
Chances are we’ve all been there, I know I have. So, is there anything you can do to turn the sting into something positive?
As a blogger I know what it’s like to not be invited to an event. As a consultant I know what it’s like to invite people to an event. The goal is always to match up brands and bloggers who want to be connected and yet it’s inevitable that you won’t be able to include everyone.
Here’s some of what I’ve learnt from being on both sides of the coin…
- You can’t be invited to everything.
- You can’t invite everyone to everything.
- It’s not good for anyone to invite the same people to everything.
- It’s good to have a mix of bloggers in the room – everyone contributes differently and that makes for an interesting discussion.
The biggest thing I’ve learnt both as a blogger and consultant is that if there’s a brand you’d love to work with, let them know about it.
One of our core aims is to work with existing brand advocates, so it’s really helpful when someone tweets to let us know that they’d love to be involved in something we’re working on – either now or in the future. All of the brands we work with feel the same way. A direct tweet, DM or email can turn that awkward feeling of being left out into something really positive.
It’s fair to say that it would be a rare for someone to have been deliberately excluded from an event; so if you find that you’re not invited to something it’s almost always due to a whole host of other factors. When it comes to Brand Meets Blog, we focus on small and intimate events; that is such a small number of people that I can promise you, it’s not personal. Each PR/brand/business will do things differently, chances are they’d love to hear that you’re keen to work with them.
On a personal note, being on both the blogger and agency side means that we are always trying to straddle both spheres. There are plenty of things I’ve not been invited to as a blogger and I know the sting that can come with that. It doesn’t have to end there though. I’d love to hear from you if there’s a way you like to approach the “no-invite” experience or if that’s anything that business/PR could do to improve how this is done. For any brand or PR reps reading, it would be great to hear your reflections on this process too.