When You Don’t Get Invited…


You wake up one day to the news that there’s a great event happening, or a brand you love has just started working with bloggers. There’s just one little problem – you’re not invited. Ouch!

Chances are we’ve all been there, I know I have. So, is there anything you can do to turn the sting into something positive?

not invited to blogger events

As a blogger I know what it’s like to not be invited to an event. As a consultant I know what it’s like to invite people to an event. The goal is always to match up brands and bloggers who want to be connected and yet it’s inevitable that you won’t be able to include everyone.

Here’s some of what I’ve learnt from being on both sides of the coin…

  • You can’t be invited to everything.
  • You can’t invite everyone to everything.
  • It’s not good for anyone to invite the same people to everything.
  • It’s good to have a mix of bloggers in the room – everyone contributes differently and that makes for an interesting discussion.

The biggest thing I’ve learnt both as a blogger and consultant is that if there’s a brand you’d love to work with, let them know about it.

One of our core aims is to work with existing brand advocates, so it’s really helpful when someone tweets to let us know that they’d love to be involved in something we’re working on – either now or in the future. All of the brands we work with feel the same way. A direct tweet, DM or email can turn that awkward feeling of being left out into something really positive.

It’s fair to say that it would be a rare for someone to have been deliberately excluded from an event; so if you find that you’re not invited to something it’s almost always due to a whole host of other factors. When it comes to Brand Meets Blog, we focus on small and intimate events; that is such a small number of people that I can promise you, it’s not personal. Each PR/brand/business will do things differently, chances are they’d love to hear that you’re keen to work with them.

On a personal note, being on both the blogger and agency side means that we are always trying to straddle both spheres.Β There are plenty of things I’ve not been invited to as a blogger and I know the sting that can come with that. It doesn’t have to end there though. I’d love to hear from you if there’s a way you like to approach the “no-invite” experience or if that’s anything that business/PR could do to improve how this is done. For any brand or PR reps reading, it would be great to hear your reflections on this process too.

94 Comments

  1. Well said, Louisa.
    It is a feeling of being snubbed when you miss an invite to an event, but my problem is that due to travel costs I almost always have to say no to the few I do get invited to. If you keep saying no, they stop asking… and not just for events, but for reviews/giveaways/sponsored posts. Ahh the joys of living in a massive country, hey?

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    • Thanks Glow, it really is hard for you guys. Thankfully more brands are becoming open to offering transport to events but it’s still hard. Thanks for sharing here love xx

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  2. great post. I do see get togethers and think Oh that would be nice. But to be to fair, I haven’t been blogging long and I do hope that opportunities will come my way in time.
    I think you have worded it really well. (as usual!).

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    • Hi Mandy, I’m sure that’s right. For the most part the events taking place are small but there are also more and more of them taking place. This really is just the beginning of it all. Thanks so much for commenting. πŸ™‚

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  3. This was an interesting read to me as I’m new to the social networking side of blogging but not blogging itself. How do PR companies or yourself choose people for events? I’d be interested in reading a post on the process you go through when organising an event. Typing this on iPhone with exuberent children bouncing around me so hope my comment makes sense!

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    • Hi Cathy, thanks for your comment. Great question – it probably warrants a post of it’s own. Each brand is really looking for something different – some of the things that I think matter are how regularly a blogger is posting, the kind of comment engagement they are getting, whether there blog is growing in readership and engagement etc… For me the basic numbers are useful but it’s about so much more than that. Going beyond metrics to the relevance of a blogger to a brand and vice versa, looking at their voice and the way they like to work with brands matters too. It’s not something you can easily quantify which is why it’s so hard for brands who are looking in from the outside to determine who they should be talking too and that’s why I’ve suggested here that letting brands know that you are interested in being aligned with them is invaluable information to share.

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  4. As a working journo I have had years of going to events & launches & don’t mind so much if I can’t go or don’t get invited because now I work PT I rarely have time or inclination to go if it’s after hours etc. But as a blogger (I am not a diligent blogger & don’t do a mum-centric blog) i can see how you’d want to be in the action. But then again, turning up to the opening of an envelope is not cool & dilutes a blogger’s brand. I think.

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    • Hi Emily, firstly thanks so much for reading and commenting! While I am part of the mum blogging community and do a lot of work with mum bloggers Brand Meets Blog is not intended to focus solely on mum-centric campaigns so YAY that you are here! Thanks also for your comments, it’s really helpful to hear from people who have experience in both the PR and journo spaces. I fully agree that though it would be nice to feel included in everything it’s actually not the best way to approach the brand-blogger space; thanks so much for making that observation here.

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  5. I agree, great post. I understand how PR and Marketing works (been there) so I totally agree with you about matching a blogger to a product. To be honest, I would be more put out if I was invited to something that I really wasn’t well suited for because to me that would just indicate a bit of sloppy work on behalf of the PR rep.

    Will a blogger feel excluded? Absolutely, we’re human. Should we sulk? No, we’re not children.

    Hope you’re getting some rest with all this craziness Louisa.

    Love & stuff
    Mrs M

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    • Great point Maria and I think that’s been happening a lot. The spray gun approach is not only ineffective but can also be quite offensive. It’s human to be disappointed but you’re right, hopefully as we learn how this whole social media space is going to work best both collectively and individually we can find ways to channel our disappointment that are more productive. Thanks for commenting x

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  6. When you write a personal blog and put so much of yourself on the line I think it can be hard to separate personal from business and look at these things in an objective manner. So I think it’s great that you are able to post this and explain that it really isn’t a personal decision… it is most often based on logistics and numbers and timing….

    I love your suggestion to contact brands etc that you’d like to work with… but my problem is I often don’t think of brands I’d like to work will till after I see an event promoted that I am not going to… then I feel a bit sucky asking to connect with them, like it’s sour grapes that I wasn’t invited… Still trying to figure out my way in this wild world of brands and PR!

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    • Very insightful Kate, it is hard to separate. I hope this post comes across the way I intended it; they are must my thoughts obviously.

      As for the sour grapes thing I totally get how it feels like that but i think thsts also part of the personal/biz equation. it’s actually immensely helpful to know if a blogger has an interest in a brand. Often the events are not one offs but part of a larger program so knowing which bloggers are interested is so useful for the next event(s) or even in getting you an invite to the current one which actually happened with a recent event BMB was involved with. A direct and friendly tweet or email to say “hey I’d love to know how to be involved with x or come along to y” is a really a positive approach and I personally think being
      direct is better than sending an indirect tweet about how you wish you’d been invited (though they can be good too if done well – just my opinion of course). I really hope this is coming across clearly.

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      • Yep, you are spot on… that sour grapes feeling is all about not being very good at separating personal and business. But you are right… it is all in how it’s done. A quick email or DM that says ‘I’m interested in x if you think I’m a good fit please contact me next time’ is definitely the way to go πŸ™‚

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  7. I think this is an important post to have been written. I’ve noticed people disappointed in the past also, but it really is true, no one’s getting invited to everything.

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    • Thanks Sharon so tue – and IMO nor should they be. More opportunities for more bloggers = better for everyone.

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  8. You’ve explained it really well Louisa and it has come across very clearly with some good recommendations if bloggers choose to express their interest in a more direct manner.

    I guess too it’s like organising childrens parties and explaining to your kids that it would be lovely to have everyone but that isn’t possible. Also looking at the right mix/balance of people’s knowledge, skills and attributes is critical for any professional to achieve business goals.

    From personal executive experience when I have been responsible for pulling large projects together and picking the right skill mix it is tough, but you become toughened to it because of your objectives. It’s not rejection of people personally, it’s making what you believe is the right decision to deliver as you have been tasked to do. Then with the next project it might require a whole different group of people for that specific ‘x-factor’ that they bring.

    From an immature bloggers perspective I don’t see it as ‘excluding’, but more so learning a new set of game rules and deciding if it is something I’m interesting in pursuing based on my personal goals and goals for the blog.

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    • Hi Gemma, i love the children’s party analogy! I also found your comment about it not being a personal rejection but making what you believe the best decision is – that’s exactly how I feel about it. It’s also great to be thinking about it in terms of your personal goals and objectives – it can be easy to think that as a blogger you should be doing all this stuff but actually as we all know, blogging is about SO much more than brand events.

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  9. I wonder how does one get their foot in the door though?
    I have never been directly invited to an event, so I probably do not come up on anyone’s radar, but I would still like to be invited. We all have to start somewhere.
    As for contacting companies, how should one word such contact? Should we wait until we see them using bloggers to help their product? Or should we just contact them out of the blue saying “I’d love to work with you”?
    I am not too PR savvy or good at talking myself up so would love any and all tips. Especially on how to get your foot in the door.

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    • Hi Miss Pink, thanks so much for making this comment – I think there is another whole post in this. A couple of simple suggestions are to connect with Tina’s PR Directory and to sign up with Brand Meets Blog so that those looking for bloggers know that you’re interested. I’ll write more about this though and am always happy to answer any questions you have if you want to email me.

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  10. I think this is such an important post for those starting out in their relationships with brands – we don’t all know exactly what we’re doing and to be encouraged to take the first step in connecting with those we want to work with is so helpful. All such uncharted territory for most of us!

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    • This is such a great point – yes we are just at the beginning of all this. I’ve described it before as being in a phase of educating one another on how this can work the best for everyone. Thanks for commenting, you’ve inspired me to write more regularly on this topic and share what I’ve learnt, and am learning. Thanks so much for commenting! πŸ™‚

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      • Ahh there’s nothing I love more than being inspired by a comment! Glad I could be of help. And I think this topic touches a nerve with us all, so I for one would be interested to read more, particularly because you have such a balanced view of it.

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  11. I am very guilty of the sour grapes at the moment. Sorry, I know I dhouldn’t gbe taking it personally, but, to be honest you do wonder why you are feeling like the only kid in the play ground who hasn’t got anyone to play with.

    I am friendly with many of the bloggers I see are regularly going to events at the moment, and I don not begrudge them their success as I know how hard they work, but there does actually seem to be a regualr group of people involved, and you do question why aren’t some other voices and opinions heard. There have been some things I have been interested in but honestly no known about them until a couple of days before.

    I can’t even think what the bloggers in PR “wastelands” feel like not getting the same oppurtunities as those in Melbourne and Sydney.

    I’ve been turning off twitter when events are on as they seem to be getting more frequent and it begins to feel like spamming. I would prefer to read a blog post on an event. I like that there are not so many posts all at once trying to “sell” something, that some of what is going on is trying to share information and educate instead.I stopped submitting my name for reviews via Digital Parents as with 10-15 voices all saying similar things and putting the same product in your face at the one time you felt drowned out as a blogger, and overloaded as a reader. It’s one of the things that put me off doing promotional products

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    • Hi Amanda, I’m really glad you felt you could be honest about this here. I think the two things I want to say are first, this is just the beginning of brands and bloggers working together – having not been invited thus far doesn’t mean you never will be. Doing something like I’ve suggested in this post and contacting the brand or business involved in running the event is a way to start making some connections – also as Toushka has mentioned in her comment, there are other ways to use twitter to your advantage and get your profile noticed. Everyone does start at the same place. The other thing I want to say is advice I give myself constantly – keep working on your own blog, think about the content you are creating, think about building your own readership base and community. Doing that is the single best thing you can do if you want to start working with brands. If you are really keen then I’d highly recommend doing Nicole Avery’s Blog Boost and getting some feedback on your blog and how you could improve it – Nic is amazing and the blog boost is an excellent product!

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      • The funny thing is, I used to get invites, but my blog & blogging has changed.

        One thing that has really put me off was being alerted to a future event (by the PR company organizing) and then not knowing anything about it until I saw other bloggers mentioning in the day or two before that they were going. THAT cuts.

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        • I know exactly what event you are referring too. That was very strange indeed. surely a simple oversight but still.. annoying.

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  12. Oh yeah, I’ve been there. Like Emily, I’m an ex-journo so I’m used to events and launches. But as a blogger, being targeted by a brand or invited is like selling newspapers or magazines – it means you’ve been noticed. I get the ‘I wishes’ occasionally, but to be honest, find most of the events are in Sydney and Melbourne, and I’m based in Brisbane (Wah …). But it’s a great reminder that if you’ve not been invited, it’s not a snub; and of course, it can’t hurt to contact a brand direct to let them know you’re interested.

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    • Thanks Bronnie. Bring on more QLD based events hey?!

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  13. Yep, another sad watching from the twitter sidelines pouting thomas here too. Especially when my friends post pics saying “Look at all the free stuff I got!” But I digress πŸ˜‰

    One thing I have noticed is the same people get invited to these things, and then post event all of them do the same kind of blog post. I’m only going to read one of them at best, or skim through to see who has the best giveaway. Maybe spreading the promotion across different subject/styles/topic blogs could capture more interest?

    I recently (Finally) got asked to an event, however the PR people wanted a screen grab of my google stats. Unfortunately after just moving my blog to a new server, I had nothing to give them. So no invite eventuated. All about the numbers and not the quality I’m thinking.

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    • Candy – the same thing happened to me with the screen catch.

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    • Thanks for sharing your thoughts here Candy. I do agree that trying to invite a diverse group of bloggers is ideal and I see more and more brands who are willing to do that which is great. The thing about stats is that most PRs really see that as the biggest indicator of influence and sometimes the brand is most concerned about reach but again, slowly brands and PRs are interested in thinking about other ways to both work with bloggers and recognise their influence. We’re still very much at the beginning of all this IMO. Thanks again for reading this post and taking the time to comment πŸ™‚

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  14. I’d say more often than not, if I get disappointed about attending an event it’s more to do with missing out on an experience, rather than missing an opportunity with a brand. That probably makes me extremely unattractive to brands, but that’s the truth!

    It’s so easy to get into the whole ‘why wasn’t I invited’ train of thought but I prefer to have a bit more of a positive attitude to the whole thing. If you are lusting after an event and following along with the tweets there will usually be tweets from the organising PR agency as well. It’s pretty easy to send them a DM or an email saying that it looked like a really fun event and if they are running anything in the future you’d love to be involved. Especially given agencies tend to work on behalf of a range of different brands and might already have something else in the pipeline.

    That being said, I have been known to sulk from time to time.

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    • Thanks Zoey, great points. It’s also true that brands need to think about what they want from an event – buzz and content both have their place but are also achieved differently. x

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  15. G summed it up perfectly for me – “I almost always have to say no to the few I do get invited to. If you keep saying no, they stop asking”

    I don’t want them to stop asking!
    x

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    • I honestly can’t see that happening Hol. Besides which, there are hundreds upon hundreds of brand who are yet to get near mummy bloggers so there are amazing opportunities still to come to life for all types of bloggers. xx

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  16. I really don’t know what to say to this post.

    I know I tweeted yesterday about not being invited. I know that I was disappointed – especially seeing as the majority of my family eats Kelloggs. We would have been a perfect match.

    I don’t have sour grapes though. I was just voicing that I was disappointed and that’s where it ends.

    Truth is, I probably would not have been able to get there anyway – the places are always in the city, at strange times, which, unless you have people who are willing to look after your kids before and after school are virtually impossible to get to.

    I get the whole brand and blogger being a good match thing and I do understand that it can’t ever be all of the bloggers. What a huge party that would be!

    I also understand why brands invite higher profile bloggers – of course the bigger the readership the more the message is going to get through but for those smaller blogs, they might feel as though they are never going to be able to break into the whole PR/brand thing because nobody ever pays them any attention and why would a new blogger or a blogger with a smaller readership contact a company when they feel that way in the first place? I’ve been blogging for years and still feel nervous and uncomfortable about companies working with bloggers.

    Unless they have a background in marketing or PR or media then they are going to feel very lost in all of this too.

    I know I’ve been invited to one thing and then at the last minute have been unable to go. Sydney is a long way from home and stuff happens.

    It’s life and not being ‘invited’ is not the end of the world.

    I think though, that just because people mention they are disappointed that it shouldn’t automatically be seen as sour grapes. People are people. They feel and bloggers who are mothers often go through periods of self doubt.

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    • Thanks for sharing this Tiff, I really appreciate your honesty. The great thing about tweeting is that now the brand is able to know that you’re a natural advocate, something that without twitter they wouldn’t have known so easily otherwise – sending that tweet directly is even more effective because it’s not relying on someone to be on twitter when you are tweeting and possibly missing it. I obviously don’t think that a tweet = sour grapes; sure it can be but the point here is that tweeting can be a great way to turn disappointment into an opportunity.

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      • Great post Louisa and well thought out. I know I replied to Tiff’s tweet to say I didn’t get invited either. My tweet wasn’t anything to do with sour grapes either or disappointment. Rather it was a reply to reassure my friend that she wasn’t the only one.
        I would not have said anything …though I too would love to have attended. I appreciate that I have been fortunate to attend several Sydney events and 1 in . I think it was only fair that others in Sydney get a go.
        I can’t imagine how difficult it must be pick and choose who gets an invite , knowing some people who engage with you may feel excluded. I wouldn’t want to walk in your shoes.

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  17. great informative post Lousia! I live out in the middle of nowhere so invites let alone attendance at event ain’t gonna happen any time soon.

    I can completley see where the ‘what about me?’ pangs come from but after spending the last 6 years involved with a large, online crafting community I’ve become used to this and long ago learnt to just worry about myself and not compare myself to others (as hard as it can be because I am female after all LOL)…in all areas of my life πŸ™‚

    Tatum xx

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    • thanks Tatum, great insight and definitely something that comes over time. Thanks for reading and taking the time to comment x

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  18. Great Post!!

    It is hard to read about all of these great events other bloggers are invited to and attending – and feeling a little bit rejected.

    Just need to learn to not take it personally πŸ™‚

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    • I think so – though of course that can be easier said than done it is always good to know it’s really not personal. πŸ™‚

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  19. I am happy with the number of invites that I receive to attend things, often they are in Sydney and I don’t even think about attending, but it is nice they invite me.

    In Melbourne I have only attended a few actual events and some have been better than others.

    At the end of the day, it is really lovely to be invited to things but it has to fit into your life to make it worthwhile. You may have to travel long distances, get baby sitters, pay for parking and forego other things to attend.

    I can now confirm that I personally like events with a smaller number of bloggers. I like them to be highly organised and structured. I like to know what the brand is looking for from me.

    Lately I have had to decline invitations due to other commitments, when they are all tweeting products and networking photos I admit I do think, oh, maybe I should have really made more effort to get there. But that feeling is fleeting.

    As a SM Manager looking for bloggers there are certain things a brand does look for. But they change for ever organization too.

    I strongly feel that there is enough out there for everyone. As all blogs differ in style they can meet the needs of different organizations.

    Big bloggers wont touch some products or smaller things so there will always be fun stuff for the newbies too.

    I was so so excited to do my first DVD giveaway. Not so much now, but I really do remember that feeling when it arrived in the mail.

    Get networking, get involved, it will happen.

    PS I have no media kit and have never supplied stats on my blog, I think followers should be enough for most brands.

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    • Thanks Claire for as always providing such thoughtful and balanced comments. I agree with everything you’ve said here, particularly that organizations are all looking for something but that is varies all the time – sometimes it can even vary from event to event with the same organization. I also think the blog stats thing is a limited way to look at a blog – it’s not irrelevant but blogger engagement is about so much more than page views and unique visitors.

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  20. totally right. you can NOT be invited to EVERYTHING. it’s unrealistic.

    If you don’t get invited to something either accept that it may have been a numbers thing, or have a close look at other reasons you haven’t been invited. Sometimes it IS about who you know and if you continue to snub social events then you can’t be surprised when you aren’t top of mind when the invites are written. Not that you have to be at every event to get an invite either, but you can’t expect them to remember you from that one time you saw them 7 months ago.

    When I saw the Kelloggs hashtag for the Melbourne event, I thought “bummer, that would have been cool”. But instead of throwing myself a pity party I got involved in the hashtag. I wrote a recipe post about cornflake cookies and used it to my advantage.

    Being involved on the outside of a hashtag event is important, because when its your turn to be at an event, it’s nice to have people on twitter helping to create that buzz that shows brands that their investment is worth it. So when I am not at an event I am asking questions and getting involved on the twitter hashtag. It’s probably good for my klout score as well as my PR karma.

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    • You know what I think about this but for that sake of anyone else reading – YES!!

      In particular your comments about twitter are spot on. Granted that’s hard to do when the event is focusing solely on the hype of being involved rather than promoting content that is of interest or could be useful for others but whenever possible joining in the online party is a great idea. Twitter is all about information sharing and yet because the Mum blogging community use it so often for social purposes I think the hashtag thing comes across as showing off or exclusive when actually it’s an invitation to join in. Thanks for such a thoughtful comment. x

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  21. Great post, Louisa.

    It IS easy to feel a little left out when you see an awesome event that you think your blog would be a great match for.I know I’ve been there and then I give myself a virtual slap and get over it.

    I think Brands should take a closer look at smaller blogs. Many times, these bloggers will go out of their way to write up a thorough blog post and take more time to promote rather than some of the bigger blogs.

    I also have to agree with the commenters above who mentioned that the events are usually in the cities at odd times and not always easy to organise to attend.

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    • Thanks Tina, I totally agree about the smaller blogs! It’s about so much more than numbers and I think brands are starting to get that. TBH I think it’s PR who are struggling the most with this – they are time poor and looking at factors beyond numbers is really hard for them. IMB brands who are engaging are doing it very differently to PR and I think that in itself will be interesting to watch unfold over time. Of course there are some great PR companies who really are doing a great job too.

      I’d love to hear from you what time works better/best for events too. Thanks for commenting love x

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  22. I know I’ve had to say no to the couple of events I’ve been invited to because they are during the day & I work in school hours. I’ve found more that I get tired of reading about events or brands because it seems like all the blogs I read went to the same events or were approached by the same brands, so hand picking the bloggers for events makes a lot of sense – especially if they are smaller events & different bloggers are invited to different events, it helps to share the love and spread the message so we don’t get tired of reading about the same things (I hope this is making sense).

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    • You make total sense and I love that approach. It’s hard to pull off but when you can/do it just makes for a much more effective approach. Love it! It’s also helpful to hear about the timing side of things too so thanks for sharing that.

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      • You’re very welcome πŸ™‚ I’m glad my ramblings made sense!

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  23. It is human nature to feel left out.

    Why do you think the US blogs latched onto the ‘blogging is so high school’ mentality?

    I do feel left out when I am not invited to things, but then again I would probably need to pay for travel and accommodation to get there anyway.

    I have only had one case of a HUGE hissy fit (when I say huge it was bitching to my friends) when I was not invited to an event because they wanted to give everyone a chance and then low and behold half the people there were the people you see at everything. THAT pissed me off.

    Otherwise I will click on your links and enter your competitions as support. Because that is what friends do.

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    • Yep, totally. As I mentioned to Glow, I see brands that are increasingly willing to accommodate interstate bloggers and as more and more events pop take place I would hope this will continue and make it easier for bloggers to attend BUT it’s always going to be hard that’s for sure and there will always be limited opportunities for bringing in interstaters. I totally hear your frustration on the “giving everyone a chance” and then no. Sigh. I guess it’s never going to be perfect..

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  24. A very honest post Louisa and open discussion in the comments too. I don’t expect to be invited to everything and it doesn’t bother me personally if I don’t get invited. I feel for those who seem to miss these opportunities .
    I might feel that I would been interested in that too but I keep it to myself 99% of time. That’s life !
    I know some people in Melb were disappointed that so many Sydney bloggers were invited to Blogger’s brunch,I wouldn’t suggest it was sour grapes for a minute , they just wondered why when it was in their town. I guessed it was because they knew we were in town for #blogopolis.
    I know after the Kelloggs event I started following them out of interest.

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  25. Also, I saw the brands meet blog tweets and I was interested what Kelloggs was doing in the community and the questions other people asked about sugar & personalities who promote their cereal. I followed the hashtags because it was interesting.
    So please people who get invited keep tweeting at this events and include others.

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    • Thanks for your comments Trish. I didn’t see your tweet the other day but it’s great to read your comments here. It’s particularly helpful to hear the positive feedback re the tweets and hashtag. Thanks so much for taking the time to join the conversation here πŸ™‚

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  26. Great post Lousia. It is an interesting topic.

    I don’t see it so much as sour grapes, but it is a bit disheartening to not be hearing about the events until they are happening.

    Looking forward to hearing more about these topics from you.

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    • Thanks Amy, great discussion and I’m looking forward to more too πŸ™‚

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  27. Excellent post Louisa.

    I’ll freely admit having big sooks early on when I wasn’t invited to stuff (and had been blogging for 5 minutes LOL). Human nature I think.

    The thing I think about often as a blogger who enjoys the PR/brand/blog liaison is how do I make my blog attractive to opportunities whilst retaining my voice and the ‘story’ of it. It’s a fine line to walk…

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    • Thanks Kate, such a great comment. I think your final point is really crucial and definitely the hardest part. You’re doing a great job!

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  28. Okay – how did I miss that you have open up this site????? I so seriously get lost in my own world. Looks fabulous Louisa. I can see you are living out your dreams and doing it beautifully. You have worked hard and the results are showing.

    I was thiking about you and some of the conversations we’ve had over the past few months (okay, I think I mean me reading your posts and commenting, but it kind of feels like conversation to me.) I am now seeing all of what you’ve been talking about happening – you are obviously on the cutting edge of where things are at. I should listen to you more!!

    I have loved the events I’ve attended with BMB. I’m not invited to that many thing (but lucky for me being lost in my own little world it doesn’t impact on me much). I look forward to it happening more in the future – because it’s all so exciting and fun. I love your suggestion of letting people/brands know and speaking up. Can be so hard to do – but generally so worth doing.

    Looking forward to reading more post adn seeing what else you get up to here.
    Love your work.

    Caz

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    • haha thanks Caz πŸ™‚ It only went live on Wed night so it’s all very new. Thanks for your comments, enthusiasm and feedback. It’s been great having you involved with BMB- here’s to the future!

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  29. It doesn’t bother me if I’m not invited to everything, as long as any invites I do receive are a good fit for me and my blog. I love that bloggers are so willing to tweet from events and share what they’re learning. Even more than that, I appreciate when those at home can pose questions to those at an event as well.
    PS. Think you’re doing a stellar job! x

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    • Thanks for that feedback Kel. I think it’s great when the twitter chat can work like that and it’s great to hear feedback like this too!

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  30. I think that if it’s an event or brand I would really like to work with, I would probably contact whoever I could to find out more about it and see if I can swing an invite. As you say, you can’t invite everyone, especially if you don’t know they exist, or are interested in that particular event.

    There are times that I hear of an event and start feeling resentful about not being asked, but then realise that even if I’d been asked, I’d not have been able to go due to my personal circumstances.

    I recently found myself in a situation where I was given an opportunity to invite others to an event, but completely “blanked” out that part of the invitation, until it was too late. Sometimes we can just be completely blinkered and not even consider others. I want to keep a look out for these ones and remember to spread the love to others who may be interested…..

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    • That’s a great suggestion Dorothy – I like that!

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  31. I know that in the past three years that I’ve been away from blogging, and since being back since only May, I have seen a huge difference in the blogging community. There are so many bloggers that have been blogging for years who have been networking/attending events and working with brands so the brands/pr companies already know who they are, and then there are the new up and coming bloggers (I put myself in that catergory!!) that arnt on the PR radar, and if we dont actively make ourselves known to pr/brand/consultants, we cant be expected to just wake up in the morning to find an invitation to an event.

    I think your exactly right, a simple and friendly email to a brand/pr company/consultant saying “Hey I’m always available to come to something if your ever looking for someone” cant hurt, its actually putting yourself and your blog into their radar so that when they are looking for bloggers to invite to events, you might be on their list now!

    I havent been invited to an event before, and I’m ok with that, I’ve only been back blogging since May and I’ve only been looking at working with brands since July and in that time, I’ve been approached for a couple of campaigns which are in the works now, and even recently have started to get some really cool offers from one PR company, so its networking and building those relationships which will then get you invited to the reall cool events that all the cool bloggers get invited to!

    Until I wake up in the morning and find an invite to an event, I’m just going to keep on plodding along, blogging, building my community, my facebook page, tweeting with my new online buddies and working out (physically, I want to be hot yummy mummy looking when I get that invitation!!!) and not let the green eyed monster come into the equation!

    Thanks so much for writing this post Lousia, I think its one that all bloggers should read and one that all newbie bloggers should read! I’ll be sharing it with newbie bloggers that I meet along the way! xx

    Post a Reply
    • I totally hear your Kirsty! I had a bit of a hiatus and during that time there was a huge surge in the number of Aussie bloggers generally and Mum bloggers particularly and it’s such a different landscape now. Thanks for your kind words, I’m really glad you liked the post πŸ™‚

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  32. I actually quite enjoy following the conversations on twitter from the events, because Im in Adelaide and everything seems to happen in either Melb or Syd, there probably isn’t any way I would be able to go anyway unless someone was spotting me for airfare!

    My blog is only new, I have a small but loyal follower base and to me that’s more important than attending all the big events and getting freebies. Of course getting to go to these sorts of things would be great for networking and a whole bunch of fun but what I’m getting out of my blog now gives me a happy.

    I’d love to hear from someone who has gone cold calling to companies and had success, just to get a few tips and ideas! I’m crossing fingers and toes I’ll be able to attend the Digital Parents Conference next year, so would love the courage to go seeking sponsorship!

    Kellie x

    Post a Reply
    • Never underestimate the value of a small blog with loyal and engaged readers! A few great bloggers have written about sponsorship – have a look at Tina Gray’s site if you want to start thinking about it πŸ™‚

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  33. The time and energy you put into this part of your life, Louisa, is awesome. Such a gift, to share and appease concerns as well as offer to assist and advise.
    I have seen the tweets & photos of course of familiar groups at various functions. Never in a millions years would I, as a “not fitting the demographic” of a blogger ever think I would be invited….yet, something else I felt similarly about has eventuates…getting products to review. And via your blog, and Tina’s PR directory. So, as I gain greater blogger confidence, and continue to grow my blog using my background in education and life (61 y old!) I am far more informed and aware now of the “what, why, how” of this Brand Meets Blogger ….we are all moving towards a great public awareness of blogging too….let’s do this as a team.

    Post a Reply
    • Thanks Denyse – yes, let’s do it as a team!

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  34. I agree with pretty much what other’s have said If i’m not invited /or can not attend i always will follow the hashtags πŸ™‚
    At first i did feel a tad left out about not being invited to an event but,as you all sais you can not be everywhere at once right?!
    Yes most of the events are in the city and are hard to always get too.

    This was such a fab post thanks Louisa.

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    • Thanks Dannie, appreciate you taking the time to read and comment πŸ™‚

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  35. Yet another informative and intelligent post ! I’ve often wondered how people got invites to all these cool events and now thanks to this I know it’s ok to make approaches of my own accord. The shy part of me thought it rude and that you never invite yourself but really will never get far in the pr world with that attitude I suppose!

    Post a Reply
    • Thanks Donna, I’m glad you found it helpful. It doesn’t have to be rude and as someone often on the look out for ppl who would be interested in a brand/product/event it can be really useful information.

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  36. Hi Louisa

    Great to see the discussion that has taken place since I read this post. I had a think about it, and how I would respond, has to be:

    What would I tell my child, if he didn’t get invited to a party? And, if we were throwing a party, and I gave him a limit on how many people he could invite, what would I say to help him through that decision making process?

    Thanks for making me think about this over the weekend, Louisa!

    Lina

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    • I’m glad it got you thinking Lina & thanks so much for sharing your thoughts πŸ™‚

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  37. Great post. I totally agree. I HATE seeing the same people invited to events. There’s so many events and their all so different. If you invite the same people your limitiing your market and the people your reaching out to. Spice it up a little and let everybody have a turn.

    Post a Reply
    • Love it! Couldn’t agree more πŸ™‚

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  38. Recently I’ve realised that I’m rarely invited to anything. It’s made me wonder what I’m doing wrong as a blogger. Am I not visible enough? Do I not spend enough time on social media? Is my writing just plain crap or unmarketable?

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  39. Yes, I know this feeling. I have only been blogging for 7months approx. So my name isn’t out there. I have been assuming there must be some places you must sign up to be even considered for events, giveaways etc. I have no idea where these ‘mystery lists’ are though.

    I do get contacted a few times a week by companies directly but I would really like to have a middle man.

    Rachel

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  40. Great post Louisa! Thanks for writing about this, it is very helpful! I have only been blogging for just over 14 months, so don’t expect to get invites/pitches sent to me. However, I like others do get a little disappointed sometimes and I’m not afraid to admit that. It can get disheartening to see the same bloggers get invited to (what seems like) an event every week. Does make you wonder who they know in the ‘biz’. It makes me happy to see newer or less ‘popular’ bloggers get excited about receiving an invite to something. I know that some quite well known bloggers say that voicing your disappointment about not being invited to things is a big no-no, but I think that is unfair judgement to make. It is easy to say ‘quit complaining’ when it’s coming from someone who DOES get invites to things. I haven’t contacted brands about events, but I have requested samples and I guess it would work the same way. I have been told by some brands that they didn’t have samples at that current point in time, others which were more than happy to send me a sample and one even was surprised that I was interested in blogging about their brand. I now know not to be ‘afraid’ of approaching brands/PRs, they worst they could do is say no. It’s cliche, but bloggers have nothing to loose and everything to gain by forming relationships with brands and PRs. The more PRs/Brands and Bloggers work together, the better the industry will be! xo

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  41. Thanks for tweeting this. I am always feeling like I am left out. I know of bloggers who haven’t blogged in a long time get people emailing them all the time. Then I see the new bloggers that just started out getting all these things. And I think well where’s my cake. I want that cake and I want to eat it too. But I have to think about it. It does make me depressed in a way that no one is approaching me and is interested but then I have to think these other bloggers have no time for real blogging because they seem to always be doing things for brands.

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  42. Great article!
    Living in Tassie I rarely get invites to events. travel isn’t an option for us all. Do love watching the twitter stream of events though cause it still allows me to interact
    What would be awesome would be for the PRs to think of us living in the small state and maybe do an event or two down here πŸ˜‰

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  43. Fab post, love reading all of them as they are all informative and subjects that need answers. I do have a comment in regards to PR companies and invites. I’ve attended a few events which have been great and I’ve met bloggers along the way. I understand that brands/PR companies cannot send invited to all and need to match their products to the blogger. But what I have been seeing on blogs and post about events what I have been told by other bloggers that certain brands will Invite the same people over again and mainly due to how many followers you have. I was shocked when being told this but isn’t quality over quantity not important as well? Please excuse any mistakes my iPhone is not making it easy for me!

    Post a Reply
    • Hi Bernadette, thanks for the comment. So what you’re asking is do some brands invite bloggers based on their follower numbers over and above their relevance to their brand/product? If so, then yes they absolutely do that. Brands are still learning what it means to engage with bloggers and how to do it best and so they can get hung up on numbers over ‘good fit’. At the same time, reach does matter so it’s important for bloggers who want to work professionally with brands are continuing to monitor their own blog and make sure that they know what it is they can offer a brand especially when their audience is smaller. Does that make sense?

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  44. Hi
    This is a great article πŸ™‚ even though I have done lot of product reviews but I never get invited to any event, what can I do to get invited? Any tips will be group

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  45. Hello!
    My question is who from the brand we are interested in do we contact? I could tweet Desigual until I am blue in the face but I feel as if nobody who could help me would be able to reply back and say hey lets work on this together. Is there a way to find specific PR team members for the company of choice to contact? I recently went to NYFW only because I bought tickets from a friend of a friend and others there said they “just wrote in” and got tickets. My questions is “who” am I supposed to be contacting.

    Thanks!

    Post a Reply
    • Hi Gabriela, I totally understand your frustration! Have a read of this blog post as it gives you an idea of whos-who in the marketing world: https://brandmeetsblog.com.au/for-beginners/a-bloggers-beginner-guide-to-working-with-brands/. For events it’s going to MOSTLY be a company’s PR department who run them so they will either have someone internal who does their PR or an agency (if they are a really big brand they may even have multiple PR agencies they use for different activity). A simple trick for finding the PR person is to put “brand name + press release” into Google and see what comes up! Once you’ve found the right person you can send them an introductory email. Good luck! (btw we cover pitching brands in our ecourse which we are enrolling for now – you might want to have a look at it: http://www.bebrandlicious.com) Good luck!

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  46. what great advice here. I keep my fingers cross that all my hard work and emails will one day result in working with brands i like. I even hope to one day get an email from you guys says I’m in with the cook kids.

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  47. Hi! I really liked this post, I found it very helpful! I’m about to start a fashion blog, so I was wondering if you had any advice for me going into this experience. Thank you!

    Post a Reply

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  1. 28 Brilliant Bloggers Talk About Working With Brands β€” BlogWorld & New Media Expo Blog - [...] When You Don’t Get Invited… by Louisa Claire (@_Louisa_Claire_) [...]
  2. A Bloggers Beginner Guide to Working With Brands β€” Brand Meets Blog - […] happens and it’s almost never personal. I’ve previously shared tips on how to deal with not being invited and…

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