Mum ambassador programs, which have long been a staple of blogger engagement overseas, have finally caught on in Australia. Most of these programs offer the blogger participants the opportunity to substantially experience the product on offer, some offer payment.
What’s the difference between a blog ambassador program and a blogger outreach program?
A blogger ambassador program is just like any other ambassador program and involves the blogger aligning their blog and reputation with the product and brand involved. The best blogger ambassador roles provide an organic endorsement through working with genuine advocates (as is always our goal!).
We’ve recently had the great joy of working with Immerse Agency and Hunter Toys, one of Australia’s largest toy retailers, to develop what we believe is Australia’s first mummy blogger ambassador program for a toy company. Kellie O’Brien from Three Lil’ Princesses has been a Zhu Zhu Family Ambassador since August.
The ambassador program has involved Kellie running a three-month campaign on her blog featuring creative posts, personalised sidebar advertising and social media content for the pets. Already, the campaign has generated strong interest from her readers. In return, Kellie received product and ambassador payment. I believe it’s important to offer payment for a program like this as being paid in product isn’t an appropriate way to recognise the value that a blogger offers.
We asked Kellie about her decision to take up this ambassadorship and this was what she had to say… Making the decision to work with Hunter Toys on the ambassador program was an easy one. The Zhu Zhu products are such a natural fit for my blog. They’re age appropriate, easy for me to recommend to others and allow me to be creative and fun with posts – one of the keys to my blog. It’s an honour to be Australia’s first everyday mum blogger to become a brand ambassador for a toy company and share my love for the product with my readers.
What makes a great ambassador? It’s simple – genuine endorsement, seamless content and engaged readership.Kellie’s participation in this program has been a beautiful demonstration of all three elements.
Have you participated in a blogger ambassador program? Have you ever wondered about starting one? What payment do you feel is most appropriate for a blogger ambassador? Love to hear your thoughts.