One of the things I enjoy the most about running Brand Meets Blog is the diversity of clients we work with and the different ways we can use social media to get people talking. When we work with fashion and beauty clients we can talk about life’s little luxuries, when we work with health oriented clients we can talk about how to live healthier lives. Recently we have been thrilled to work with PANDA – the Post and Ante Natal Depression Association who are the only national organisation in Australia that raises awareness of depression and anxiety during pregnancy and after birth and provides ongoing support services to families to assist in their recovery. They have been hard at work supporting Australian families for the past 28 years and we are are really proud to be partnering with them around this initiative.
Next week is Postnatal Depression Awareness Week. Why?
Because 1 in 7 Mums and 1 in 20 Dads are diagnosed with postnatal depression each year – that’s over 1000 new parents each week.
Did you know that? I didn’t…
Postnatal depression is insidious because we don’t talk about it – but that has to change. We want that change to start with us – I wrote about Depression & Me…or You following the births of my first two children on my personal blog. Heather and Toushka have shared their powerful testimonies in their blog posts PND & ME and I Knew I Loved Her.
We as a team are proud to be working with PANDA on this campaign because we know first hand how scary and isolating parenting can be and that PND takes many different shapes and forms.
Now it’s time to ask for your help.
How can you get involved?
There are 4 ways you can get involved…
1. Start talking on Facebook.
We are thrilled to share with you a digital postcard that we have developed to get people talking online. Just right-click to save the image below to your computer and then share it via Facebook any time from now. You can share it via your personal profile or on your business/blog pages.
If 1 in 7 Mums are or have struggled with PND then I can guarantee you that your community will want, and perhaps need, to hear this message.
2. Start talking on your blog.
We have set up a blog hop for those who wish to share their own experiences or open their blog up to host the stories of others. You may wish to write a new post or link up an older post.
Please note: PANDA take bloggers very seriously and have created support documents for any bloggers who choose to blog about their experience. These documents provide you with information about responding to any blog readers or commenters who are in need/crisis. The PANDA hotline is also available to talk to any bloggers who need support dealing with specific responses from within their community. You can access that information here: PANDA resources for bloggers.
PANDA have also developed a fact sheet about PND which outlines the signs and symptoms and what to do to get help. You can find this resource and more on the PANDA website.
We’d like to encourage you to add the linky to the bottom of your post as it will direct people to PANDA where they can access support. If you would like to do this then visit the following page to get the code: http://www.inlinkz.com/script.php?id=208940&nojump=1&key=IL.0dJ5qjm9Sw
3. Let’s your pictures do the talking on Instagram on Wednesday 21st November
Postnatal depression comes in many shapes and forms and we want to get the word out that if you are struggling, there is help available. On Wednesday 21st Novemeber we’d love you to share your photos on Instagram with the black and white filter and the hashtag #bePNDaware
We have developed an Instagram image that can shared on Wed 21 November to spread the word. You can again save this image to your computer and email it to yourself to then upload to Instagram or if you see it in your feed you can take a screen grab and reshare with the hashtag #bePNDaware.
Mostly though, we’d just love you to use the black & white filter on any images you share on Instagram on Wed 21 November.
4. Start talking on Twitter.
The hashtag for the campaign is #bePNDaware so if you are sharing links or images or talking about postnatal depression then we’d love you to include this hashtag in your tweets.
The goal is to encourage people to know the symptoms of PND and where Mums and Dads can find help. We thank you from the bottom of our Mummy hearts for your support!