What Every Business NEEDS to Know About Social PR
Just in case you haven’t heard, there’s a new kid on the block! Say hello to Social PR, the fresh-faced phenomenon taking the world by storm, and changing the landscape of PR as we know it.
When the revolution that is social media landed, it did a lot more than connect people on the internet. Traditional advertising and PR was turned upside down, and forced to reinvent itself with entirely new strategies.
The result? A whole new world of marketing opportunities for businesses. So, what exactly does social PR involve, and how can you use it to benefit your business?
What is Social PR?
When you think of traditional PR, it conjures up images of press releases, with TV and radio used as popular channels of communication.
Fast forward 10 years, and it’s a whole new playing field. The channels used in 2016 are websites, social media and blogs, and the ability to connect with audiences has grown to entirely new dimensions.
Using social media to influence the search marketing area, PR has a unique opportunity to target specific niches like never before – with results that would have been unfathomable a decade ago.
On the one hand, these rapid changes to the digital world are great news for businesses; the audiences are bigger, the tools are more advanced, the opportunities are endless. But for the average business owner who isn’t particularly savvy in social media marketing, it can be daunting to know how to keep up (or risk being left behind).
Social PR – How to connect
As the name suggests, social PR requires you to be, well, social.
Connecting, and forming positive relations with the community relating to your niche is vital.
Bloggers play an important role in social PR. A positive buzz in blogging circles can bring outstanding results and is an important part of your plan. Reviews, promotions, guest blogging and the opportunity to network in the online community are great ways you can work with bloggers for results.
The tricky part is finding the right influencers to help get the exposure you need. With so many bloggers out there, it can be difficult to know who to reach out to. The following tips will help you to connect with perspective bloggers:
Make a list –There are various tools available to help you search for specific keywords relating to your business or product, and find bloggers that fit your niche. Make a list of them in a spreadsheet and search for their contact details.
Divide it – It’s time to establish who the big guns are. Using social authority and domain authority, you will be able to figure out who holds the most influence; and how much wooing they might need.
Get on the radar – This is where social skills come into play. Interact regularly with the influencers you are interested in. Share their Facebook content, comment on their blogs, make yourself known. Find hashtags that are trending and use them on your own Instagram.
Send an email – A more direct approach is to email the blogger outright. Make sure you are friendly yet direct. Keep it brief and to the point, with a clear explanation of what you are asking. This goes for the subject line also.
Keep it real – Make sure you use authentic language and make it known there’s a person behind the screen. Generic emails and comments will just be added to the spam pile.
Contact the professionals
If you don’t have the time (or inclination) to build up a social media following from scratch, you can hand over your social PR requirements to the pros. Specialist influencer agencies can tap into established, targeted audiences using influencers that are respected and established leaders in their field.
Want more information on how social PR can benefit your business? CLICK HERE.