3 simple steps to improve your blog content & get more readers

Improve blog content, get more readers – simple right?

Find me a blogger who doesn’t want to create better content, find more readers and keep growing their blog and I will find you a pig that flies into space and comes back with rainbow lollipops made from star dust.

Last year I spent three days in New York listening to some of the worlds greatest social media and blogging experts, and one of the most exciting sessions for me was taken by Corbett Barr on the topic of creating better blog content. If you haven’t heard of him, Corbett’s blog is Think Traffic and perhaps his most significant post  is Write Epic Shit.

We’ve all heard the mantra “Content Is King” but the truth is “Content is King when you have great content. When your content sucks, then it’s just a dream.” The idea that content is king isn’t bad advice, it’s just incomplete.

I suspect that many of you will resonate with his idea of wanting to close the gap between where you are where you want to be .

More readers, stronger community – these things don’t just happen. They are the result of hard work and great content.

So how do we actually do that, because unless we get practical then this is just another lofty notion that doesn’t help anyone.

How to improve blog content and get more readers

1. Cultivate Creativity. You might not know how to create great content every day or every week at the moment. But you can learn how to do it.

2. Experiment wildly and deliberately. You learn how to do it by experimenting – practice writing in a different way or use a different medium (vlogs, podcasts, interview posts etc…), but you need to be deliberate and intentional about it.

3. Remix popular content. The idea that in order to be creative you need to come up with something new is flawed. Look at what’s working in other niches and industries and consider how it might apply in yours.

One of the most important things you can realise is that blogging is a marathon, not a sprint and most people give up just before things get good. Simple advice, but great to be reminded of it. If you can stick it out, you’re halfway there.

Are you happy with your blog content or are you looking for ways to shake things up?


  1. Love this post – blogging is indeed a marathon. You need to love what you blog about to keep on running.

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    • Thanks Nikki, that is so true!! xx

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  2. Great post Louisa! Blogging is certainly a labour of love! I stick around mostly as I need the outlet to write and express. It has led me to meet some rather amazing people also. So worth it! ps. Your baby is so gorgeous btw xx

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    • Thanks Leigh! It’s been great to watch you make your mark in the blogosphere over the past year – looking forward to seeing what 2013 brings for you! x

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  3. Whoops……. wrong blog link above! my bad……

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  4. Thanks for sharing this Louisa. I alternate between striving for better blog content for readers and thinking “well, its my blog, I can write whatever I want”. Its tricky, as I always remind myself of its purpose (posterity) otherwise I can spend far too much time worrying about the race everyone else is running (not a good plan of attack I know!)

    I love the reminder about it being a marathon too – I’m heading into my 5th year and even though I dip in and out at times, I am always so happy I persevere and have this little slice of cyber space x

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    • I know what you mean Donna – my blog started with a very different purpose to the one it has now. Settling on your goals can be a big challenge in and of itself! It’s definitely worth the effort though!

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  5. Great post Louisa! It’s definitely a marathon. Coming up with great content regularly is real ‘one foot in front of the other’ territory. Slow and steady wins the race!

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    • Thanks Al, I love the way you put that – exactly right!

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