How to maintain and grow your blog while raising young children lo

Now, not everyone who reads this blog is a parent. Obviously. Not all bloggers are parents, also obvious. Not all Mums-who-blog are Mummy bloggers (not obvious, but worth saying). I’m not interested in a conversation about who has it harder – parents or non parents – but I am interested in helping you have a fabulous bloggy year in 2014 and I know that many of you reading this blog ARE parents (particularly Mums) so here we are!

As I see it (as a Mum to three small children myself) one of the unique challenges of parenthood, and, dare I say it motherhood, is the pure unpredictability of the gig. You never know when you are going to be up all night with a sick child, when you are going to have to cancel your plans to deal with doctors or even, hospitals. You can’t predict when your children will, or rather won’t sleep nor can you know when your partner is going to pull a late shift at work. If you are working full or part time then you never know when a client will need something at the last minute or on a tight deadline so you can pre-arrange extra childcare or help at home and if you’re a single parent then quite frankly you are just amazing. There are just so many variables. Tired yet?

If you’re also a blogger who loves their craft and wants to pursue it passionately, this can be a source of great frustration because blogging, is a labour of love and sometimes somethings just gotta give. But, there is a way. I promise! These are my 5 top tips to keeping your blog in tip top shape amidst the crazy and unpredictable nature of family life!

1. Make it a priority

Before we talk about any of the ways you can keep your blog going during the frantic years of life with children, you need to decide that that’s what you want. I know, I know – there are a million things making it super hard for you and I promise, we’re going to get to that. But first, you have to look inside yourself and ask yourself this question: “If I can find some spare time in my week, is this how I want to spend it?”

Assuming you have decided the answer to that question is “YES” or even if it’s a delicate ‘maybe’ read on…

2. Start to plan.

Now, I’m not really a planner – I used to think I was, but it turns out I was wrong. While I luuurve a good list, it so happens that I love “the vibe” of things more. It’s taken me a while but I’ve come to learn something that all good planners know; planning leads to flexibility. Strange hey? But it’s true. You think that planning will be really restrictive but actually it gives you focus and purpose – you tend to get things done faster and more efficiently and because you’ve planned it you also end up with time for the things you want to do. Now, I’m not promising you endless time, but a few hours here or there can be done. Don’t believe me? Take 20minutes today and schedule your time, then give it a whirl for two weeks and see what kind of difference it makes.

Now there’s an important caveat to this – if you are a Mum with a baby or small child who is waking through the night every night then now might not be the time for you to push yourself harder. Be gentle with yourself during this time of your life because I promise you, it won’t always be like this. I think it’s important to say this because that season of life is super, super intense and really different from any other season of your life and it’s OK to give yourself a break. Blogging, your blog, the world of blogging isn’t going anywhere.

3. Use the right tools.

Get an editorial calendar if you are using self-hosted wordpress; this is the one I use: Editorial Calendar Plugin. If you’re not get an exel document like this one I found online.

Start using The Pomodoro Technique. I learnt this trick from the talent Nicole aka The Planning Queen. The Pomodoro Technique divides your time into 25minute slots with a 5 minute break in between to help you get things done in a focused, efficient way. Nic blogged about it, and three other great organisational apps she uses, here.

4. Set some goals

If you’re going to give your time to something, when time is such a limited commodity, then it must be important – right? Set realistic goals – I love this quote from Bill Gates, We overestimate what we can accomplish in a day and underestimate what we can accomplish in a year.

Takehome? Be realistic but don’t be afraid to dream. There’s nothing quite as motivating as having something to work towards!

5. Build some community, and accountability

Once you’ve got goals the best and most exciting thing you can do is start achieving them. I have found that community, and particularly people who hold you accountable, is a wonderful encouragement and motivator to staying on track.

If you’ve got some fellow blog friends perhaps together you could share one of your goals and then agree to keep each other accountable and check in on how things are going? If you prefer to keep some things offline then perhaps a partner or friend who supports you in blogging could do this. However you do it I would really encourage you to build some accountability into your goal setting –the unpredictable nature of daily parenting can mean that you constantly feel distracted or like you’re forgetting something. Part of being, or feeling, on top of things is setting some structures around the things that matter to you, to help you continue to pursue them. Similar to planning to “do” I think it’s helpful if you can plan to “succeed”.

What do you think? Do these tips help you or is there something you’d like to add? Let me know in the comments, I’d love to hear from you!


    • I read your latest blog post this morning and was thinking about you when I pressed publish today. It’s a seriously hard stage my friend but I can promise you – it will pass! I’m only a few months further down the track than you and feel for you SOOO much. xx

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  1. I’m printing this and sticking it above my desk. And on the fridge. And on the couch. And on the TV remote (I’ll print it really small).

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    • So, it was useful for you then? 😉 Thanks for letting me know – looking forward to watching you become a blogging rockstar my friend!

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  2. As a M-F worker & commuter, I find scheduling on the weekend is the best way to make sure I blog on the busiest days of the week. No matter what your busiest time is, I think scheduling is a great tool!

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    • I totally agree Vanessa, I think all of these points apply to anyone living this crazy, modern life!

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    • No worries, hope you find it useful!

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  3. Thanks for this great post Louise! With a 4 month old and a toddler I do find it hard to maintain the blog properly – mostly because I need my sleep! 😉 I love your tips and will definitely keep them in mind!

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    • Be kind to yourself Winnie, it’s so tough when the bubs are little like that. x

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  4. I soo needed to read this, thank you!! I have just started planning for the first time ever and I hoe it works. Right now procrastination is my biggest hurdle, but I’m working in it xxx

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    • Good luck Robyn, it really does make the world of difference!

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  5. Thanks so much for this! And for the Editorial Calendar plugin! I totally agree with being a part of a blogging community, doing this has helped me so much, not just for finding new plugins and blogging secrets, but like you said accountability.

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    • So glad you found it helpful Aleesha!

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