The Inside Scoop!


This week we spoke to the lovely Kylie about her thoughts on blog advertising. Kylie had some great things to say in a recent #BMBchat, and elaborates here for us. Firstly, tell us about you and your blog. ­ I am a mum of 2 daughters, an author, freelance writer, public speaker and blogger. I mainly blog about ways to make and save money at KylieOfiu.Com. It started as a way for me to track my goal and journey of becoming a...

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This week we talk to Helen Schofield, the woman behind Australian Girl® which is a range of gorgeous dolls and also a book telling their story of friendship. Helen, you worked with some Mummy Bloggers before Christmas to promote your Australian Girl® Doll range, can you tell us a bit about that? BMB made contact with me and introduced the idea. I was keen to reach more mums with news of Australian Girl® and since the financial risk...

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Mum ambassador programs, which have long been a staple of blogger engagement overseas, have finally caught on in Australia. Most of these programs offer the blogger participants the opportunity to substantially experience the product on offer, some offer payment. What’s the difference between a blog ambassador program and a blogger outreach program? A blogger ambassador program is just like any other ambassador program and...

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In early August, Destination Gippsland via Brand Meets Blog sent mummy bloggers, Megan Blandford, Claire Hewitt and Toushka Lee as well as Louisa herself, to the gorgeous town of Wahalla in West Gippsland in Victoria. They spent the weekend enjoying the hospitality, scenery, history and the very first Wahalla Vinter Ljusfest, set to become an annual August event.  Michael Leany, owner of the Star Hotel and Wahalla’s longest serving...

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