The Inside Scoop!


It’s amazing how much the blogging landscape has changed in five years. Where once there seemed to be a bevvy of blogging agencies including Nuffnang and The Remarkables, who always popped up in blogging conversation, the blogging landscape has never really been the same, and it’s a good thing.   Nuffnang At Nuffnang’s peak, you’d find very few Australian bloggers who didn’t have the Nuffnang ad unit on their website. For many, it was...

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Stop Underestimating Australian Mummy Bloggers RIGHT NOW Mummy Blogger – the very term makes you cringe.  It conjures up images of bored housewives ranting about oven cleaner.  Frankly, there aren’t many bloggers in the parenting niche who’d refer to themselves as “mummy” because of all those connotations.  The reality is… bloggers like The Organised Housewife and Stay At Home Mum might be talking...

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Just when you thought the world had enough social media networking sites, social media apps and social media platforms along comes a new one. It seems like everyone is now talking about Vero – True Social. But what’s really going on and is this something that you should be considering investing your time in? What is Vero – True Social? Vero’s whole ‘vibe’ is that they want to create a more natural way of sharing content. There are to...

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This “revenge porn aficianado” took on more than he bargained for when he took on Australian Blogger Eden Riley from Edenland.  After identifying Eden Riley and discovering she’s a well known (and often controversial) Australian blogger, Eden Riley posted on Facebook that the man she identified as Matthew H from Newcastle attempted to blackmail her.  She alleges that not only did he demand money for keeping private...

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Blogger outreach strategies – they’re all about getting that digital exposure and influencer endorsement, right?  Yes and no.  Blogger outreach can strategically “fix” a variety of digital problems while building brand recognition and sales. Crafting a strategic campaign is about understanding your brand’s needs and creating a custom solution to meet your KPIs.  Your needs don’t always have to be...

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One of the hardest things for bloggers to find out the answer to is the question, What do brands want when they run a blogger program? Today I am thrilled to bring you an interview with Kristie Galea, Marketing Manager for Olympus Imaging Australia to share with you, her insights and approach when it comes to how Olympus work with bloggers. Kristie, Olympus was a sponsor of the 2014 Problogger Training Event and is back again as a...

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