For Business


So, we work with a bunch of really big brands.  Household names.  Everyone’s go to brand for phones/insurance/fashion/coffee – if you need it, we’ve probably done a campaign with your favourite brand.  Recently though, we did a campaign with a lesser known brand, with the goal of increasing brand awareness and driving sales in time for Christmas.  The brand faced an SEO challenge, it’s more “famous”...

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So ‘mummy bloggers’ are just bored and opinionated mothers right? Wrong! There is so much more to these women than you realise. If your first thought when you hear the term ‘mummy blogging’ is “Oh my god, what now?” it is fair to say you aren’t alone BUT these ladies aren’t just mums. They are well educated women with a voice! What is a mummy blogger? This isn’t a black and white answer. Mummy bloggers come in many forms and cover an...

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Stop throwing your money away, READ THIS, not all mum blogs are created equal. A lot of work goes into planning the perfect campaign which is why it is important you don’t just offer opportunities to anyone, ensure you will get bang for your buck! Brand Meets Blog knows the difference between a good mum blog and a great one. What sets mum blogs apart Each and every mum blog is different but there are certain factors that set the great...

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Blogger outreach strategies – they’re all about getting that digital exposure and influencer endorsement, right?  Yes and no.  Blogger outreach can strategically “fix” a variety of digital problems while building brand recognition and sales. Crafting a strategic campaign is about understanding your brand’s needs and creating a custom solution to meet your KPIs.  Your needs don’t always have to be...

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Curtain Wonderland:  Save My Couch!   This week we welcomed Curtain Wonderland and their fabulous new range of cushions to the Brand Meets Blog fold.  Rebel Wylie of Families Magazine Gold Coast and Rebel Without A Pause recently found her young son doing a bit of art in the lounge room.  Never trust the little blighters when they’re being extra quiet.     We worked with Sharon from Proud Media  to save...

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What makes a winning blogger event? Blogger events offer brands an opportunity to activate creatively, influencer networks. However, putting on a blogger event is not the same as a press event, and agencies would be wise to note the difference. I remember the dawn of blogger events in Australia. The year was 2010 and some mummy bloggers were being chauffeured around Sydney in limos, drinking champagne and from the looks of things,...

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