For Business


You’re listening to your favourite radio station while driving to work and then, the morning breakfast presenters do a live read about a local business as part of a PR campaign set up by one of their ad agencies. You quickly change the channel in search of some music that will make listening less painful. You get to work early and over a coffee decide to read a blog post by your favourite blogger. He talks about how a particular...

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Social media platforms are the absolute pinnacle of connection with your audience. You’re in the palm of their hands – literally and figuratively. The decisions your market makes on your social media channels in terms of following and engaging can have an enormous impact on your business. To like or not to like. To share or not to share. To comment and tag or to scroll on by. These consumer actions represent kudos, brand awareness and...

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It’s amazing how much the blogging landscape has changed in five years. Where once there seemed to be a bevvy of blogging agencies including Nuffnang and The Remarkables, who always popped up in blogging conversation, the blogging landscape has never really been the same, and it’s a good thing.   Nuffnang At Nuffnang’s peak, you’d find very few Australian bloggers who didn’t have the Nuffnang ad unit on their website. For many, it was...

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Stop Underestimating Australian Mummy Bloggers RIGHT NOW Mummy Blogger – the very term makes you cringe.  It conjures up images of bored housewives ranting about oven cleaner.  Frankly, there aren’t many bloggers in the parenting niche who’d refer to themselves as “mummy” because of all those connotations.  The reality is… bloggers like The Organised Housewife and Stay At Home Mum might be talking...

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Yes, you know you should be working with bloggers to further your reach and social influence.  Yes, you understand that bloggers are the new Publicists.  Sure, word of mouth marketing is the hottest and highest converting strategy for brands… but why would you work with a blogger agency?  Aren’t there bloggers just ripe for the picking all over the Australian blogsphere?  Here’s EXACTLY why you should work with a...

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Are you using Twitter for PR?  Here’s a big old list of influential Australian journalists on Twitter.  When you book your campaign with Brand Meets Blog, get the maximum PR value from your Tweet by @tagging the right people.  Is there an industry journo whose radar you’d love to “pop up on”?  Why not book a campaign with a handful of influential Tweeters and get them all tagging your journalist.  How’s...

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