For Bloggers


The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that...

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Pretty soon everyone is going to figure out I know nothing about blogger outreach, that I’ve just been making it up…for years. Bloggers are going to realise I can’t help them, and brands are going to run a mile. Pretty soon, everyone is going to know the truth. Have you heard of Impostor Syndrome? It’s when you feel like a fraud and that you are not as smart and experienced (nor deserving) as people think, and...

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Social Media ROI and understanding blog metrics are hot, and dare I say it, confusing topics. Google Analytics can be totally befuddingly so today I’m going to tell you the tale of two blogs in an attempt to explain them. What I want you to see is as we explore “sessions vs pageviews” (formerly called “Unique Visitors vs Total Pageviews) is why there’s more to understanding a blogger’s influence...

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Now, it’s no secret I love a media kit, they are a great tool for bloggers to show off their blog. I also happen to know that they are a big cause for confusion…and sometimes concern for lots of bloggers. I am going to put your mind at ease today so that whether you’ve had a media kit for a long time or are creating one for the first time you can be confident that you’re getting it right. First things first,...

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Most bloggers don’t need to become ‘better bloggers’  to start seeing the kind of growth they are looking for in their blogs. The chances are that you don’t need to become a better blogger ….and even though you might be on a quest to crack the ‘secret formula’ for growth, you won’t find success in a formula – you’ll find it within yourself when you take that next step, when...

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