For Pro-Bloggers


Today we welcome Alli Price, founder and director of Motivating Mum to share some tips for Mums in business… I was chatting with a mum in biz the other day and she related a story to me. The story went like this: Mum (to her web designer): Have you optimized my site as I’m being told it hasn’t been. Designer: What’s that? Mum: You know, where you put in keywords and stuff so people can find you on Google. Designer: It’s not...

Read More

I’ve had a week of interesting pitches and PR/business conversations as I’ve been working away on my personal blog. And by interesting, I mean very average. From the multitude of blanket pitches to the campaign that was supposed to start this week and has been cancelled at the last minute after months of conversations. Yep, that one was a real kicker! With Christmas around the corner, the opportunities being spruiked are...

Read More

There is a lot of talk between bloggers about whether payment should come into working with brands and if yes, when. As I’ve said before, an advocate for compensating bloggers and helping brands and PR understand why this doesn’t have to be a “cash for comment” arrangement but I also think the current model is distracting many bloggers from realising their full potential (& missing the opportunity that is...

Read More

Over the past few weeks Kellogg Australia have held a number of blogger events around Australia. We’ve enjoyed taking Mum bloggers from Melbourne, Sydney and Brisbane out to breakfast to talk all things cereal, lifestyle and morning routines.   Each brunch was remarkably different in feel and yet all included great conversation and of course, yummy breakfast! The Kellogg’s Brunches set a high standard for Mum blogger...

Read More

With the rising popularity of bloggers, more and more businesses are turning their minds to blogger outreach and engaging agencies and experts to help them.  So how do you know if what you’re engaging will work for your business? Here are some questions to ask the next time you’re approached about participating in a blogger engagement program. For Businesses Check out the social media profile of the person/company...

Read More