For Pro-Bloggers


If you’re new around here you might not know that as part of our “bringing people together” mantra, we host a regular Twitter chat via the hashtag #bmbchat. It’s a chance for bloggers, business peeps and anyone with an interest in blogging/working with brands etc… to have a live conversation about how the whole shebang works. Tonight’s topic was on Disclosure. What do we mean by disclosure?  ...

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  In my day-to-day life I am usually found telling any PR that will listen that bloggers don’t need their content and they need to come up with a better offer than a press release. I stand by that belief – I think there are myriad of better ways to engage with bloggers than via a press release BUT today I want to talk to the bloggers out there and give you some reasons why it might be smart to pay attention to the content...

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Let me start this post by saying blogger outreach is a constant process of education and re-education. I saw this clearly when I was at Blogworld/NMX last year and listened to the super lovely Amy from Resourcefully Mummy talk about how brands can work with mummy bloggers. As she spoke I felt encouraged (we are on the same page) and discouraged (they are several years ahead of us and still saying the same things). If you are...

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In this BMBchat, we talk to Zoe from Good Googs about how she established a working relationship with Hug A Bub. I had never heard of Hug-a-Bub until I met Zoey Martin from Good Googs at a blogging conference wearing one in her blog colours with the gorgeous baby Squishy, (AKA Piper) snug inside. Today we talk to Zoey about her relationship with Hug-a-bub and how it came about. Tell us how Good Googs’ relationship with Hugabub...

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I’ll never forget the first conversation I had with a senior PR exec about the blogger-brand relationship. One of their team had just sent out the sort of email bloggers hate to get – a mass, impersonal press release and bloggers weren’t happy. The email had been sent by a new team member and was quite simply a rookie mistake. The response they had received from mummy bloggers though had left them in a flood of...

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  LinkedIn is one of the most powerful and underused social media networks around. While we use Facebook to connect with our friends and “fans”, we use Twitter to connect with your peers and some colleagues, LinkedIn is there to connect with the professionals you have, do and want to work with.  For most of us LinkedIn is not just the second cousin of social networks, it’s the cousin we’ve forgotten about. This...

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