For Beginners


Whenever the topic of blog monetisation comes up there is a phrase that will get used in one form or another. It goes something like this: “don’t underestimate your worth” /  “your time should be valued”. While it’s important to talk about monetistation and the best way to approach it, there is a risk that we create a culture in which bloggers believe that they ought to be paid simply because they...

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The million dollar question in blogger relations is how to pitch so you get noticed…and air time. One of the greatest frustrations for bloggers is “the bad pitch”. I believe that great pitches are possible and it’s part of why Brand Meets Blog was started, but you don’t have to be a blogger to get it right – there are lots of great PR and brand reps out there doing a great job! I wanted to create a...

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How do you make sure that your blog becomes a place your readers can’t help but return to everyday? How do you build true community and a tribe of people who support and are supported in their passions and purpose through your blog? Do you ever think about these things? They are the questions we hear regularly and I think it’s wonderful when bloggers have this desire to make a transformational impact on the world –...

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As blogging continues to take off in Australia so does the question of monetisation become more hotly discussed (just in case you hadn’t noticed!) Currently the law in Australia does not require that a blogger disclose when they are being paid as part of their work for a brand. That said, I believe the general consensus is that bloggers have a moral obligation to disclose when they have been paid using the words “This is a...

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Improve blog content, get more readers – simple right? Find me a blogger who doesn’t want to create better content, find more readers and keep growing their blog and I will find you a pig that flies into space and comes back with rainbow lollipops made from star dust. Last year I spent three days in New York listening to some of the worlds greatest social media and blogging experts, and one of the most exciting sessions...

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For the past three years we at Brand Meets Blog have worked alongside PANDA – the only national organisation in Australia that provides support services for suffers of depression and anxiety during pregnancy and after birth. The diversity of the businesses we work with is one of the things I love about what we do – last week working with Qantas to launch their new International Economy Menu and this week raising awareness...

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