For Beginners


Most bloggers don’t need to become ‘better bloggers’  to start seeing the kind of growth they are looking for in their blogs. The chances are that you don’t need to become a better blogger ….and even though you might be on a quest to crack the ‘secret formula’ for growth, you won’t find success in a formula – you’ll find it within yourself when you take that next step, when...

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It might seem an odd thing to talk about so frankly, but if you want to monetise your blog in any way, including through working with brands or if you want your blog to make a meaningful impact through your blog then it’s important that you build a blog that is influential. Influence is the key to shifting a persons thoughts or behaviour. It could be the way they think about their life or circumstances, it could be how they...

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“Numbers don’t mean much. It’s what they/you do.” Scott Stratten, Unmarketing The above quote came through in a tweet from Scott Stratten recently and struck a chord with me. He’s so right! Blogging is not about the numbers. Don’t believe me? Consider this: 1,000 people visit your site in one day but none of them do any of the following things: – comment – subscribe – return...

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You wake up one day to the news that there’s a great event happening, or a brand you love has just started working with bloggers. There’s just one little problem – you’re not invited. Ouch! Chances are we’ve all been there, I know I have. So, is there anything you can do to turn the sting into something positive? As a blogger I know what it’s like to not be invited to an event. As a consultant I...

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Now, not everyone who reads this blog is a parent. Obviously. Not all bloggers are parents, also obvious. Not all Mums-who-blog are Mummy bloggers (not obvious, but worth saying). I’m not interested in a conversation about who has it harder – parents or non parents – but I am interested in helping you have a fabulous bloggy year in 2014 and I know that many of you reading this blog ARE parents (particularly Mums) so...

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Let’s imagine you’re a brand or PR rep and you’ve got a great product that you want to get into the hands of some bloggers. You know that if they can experience it they will love it and write about. You don’t want to pay them because the product speaks for itself. Sound familiar? If you were the only company thinking this you’d be onto something, but unfortunately for you, you’re not. Bloggers are...

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