For Beginners


Social media platforms are the absolute pinnacle of connection with your audience. You’re in the palm of their hands – literally and figuratively. The decisions your market makes on your social media channels in terms of following and engaging can have an enormous impact on your business. To like or not to like. To share or not to share. To comment and tag or to scroll on by. These consumer actions represent kudos, brand awareness and...

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It’s quite common for low traffic bloggers to think they’re off limits when it comes to working with brands but, that couldn’t be further from the truth. The truth is, low traffic bloggers can often be even more worthwhile to brands than bloggers with huge audiences. Traffic aside, what is attractive to brands are things like the way you engage your audience, your total reach and your relevance. So how do you become the engaging and...

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Well, welcome to the “Dolly Doctor” of Blogger Conference Tips and Tricks.  Let us guess – you’re going to make Darren Rouse your first?  Problogger is usually the first blogger conference Australian bloggers attend. If not Problogger, most blogger conferences have a few key, anxiety-inducing things in common.  Let’s explore your fear! First, it’s natural to feel nervous before attending a conference...

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If SEO is dead then influencer outreach is its reincarnation. If traditional media is dead, then blogger outreach is the new PR. If word of mouth has gone online, blogger outreach is the megaphone. If you’re a small or medium business that’s never worked with a blogger before, here’s how, and why, it all works.  Blogger outreach is at the heart of your content marketing strategy, and content marketing is what search engines and social...

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A brilliant flatlay is your money shot. Your products are strategically spaced apart on a flat surface and photographed from above. This is no place for your selfie stick. The science of aesthetics apply, and this is how to do it. Brand ambassadors Your flatlay needs to tell a visual story, and appeal to your followers to increase your online exposure. You could leave it to the experts; brand ambassadors. A brand ambassador is...

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Your product is awesome. You’ve paid for a thousand product reviews and every single one glows with “this product is totally awesome”… so why no sales? Your reviews campaign is missing the essential ingredient that turns reviews into sales – credibility. Credibility doesn’t glow, it shines A Glowing Review isn’t a credible review. Glowing is “giving out steady, uninterrupted light without a flame”. When a blogger gives out constant...

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