For Agencies


I was recently interviewed by WHSR on how bloggers with low-traffic can work with brands. Today, we have Daniel Slomka flipping the conversation around to share why low-traffic bloggers can make great brand partners. For brands and businesses, it is a natural preference to work with high-traffic blogs. In this post, I would like to challenge this assumption. Based on my experience, I wish to encourage brands to work also with...

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There’s something, super super simple you can do that will have an instant impact on the number and quality of responses to your blogger outreach pitch.  It’s true! BMB has a 98% response rate when emailing bloggers, and I am convinced that this one tweak is why. (In fact, my response rate is ultimately closer to 100% but I am allowing a 2% difference because no one is perfect!) 98%+ sound good? Would you like to know my...

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Pitching matters. How you pitch a blogger could be considered the most crucial part of running a successful blogger outreach offering as a brand or agency. It matters because bloggers are highly relational, time poor entrepreneurs fielding dozens if not hundreds, of emails every day. Like you, they are overwhelmed (and underpaid!) and racing to get through their emails so they can get on with the real work of the day – creating...

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In the realm of blogger outreach, the term “cash for comment” comes up a lot when discussing how to fairly compensate a blogger for their participation in a brand campaign. If this is how you feel about paying bloggers then please read on… For most, blogging is a hobby that can quickly become a obsession passion; one they invest significant time and money into. With brands on the scene more bloggers (particularly in...

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  Today I’m opening up with you about a hot topic – blogger rates in Australia.   I’ve got to say, these thoughts have been on my mind for some time, years really, I’ve hesitated to share them because it’s so controversial. I’ve decided to just dive in now because, well, the very heartbeat of Brand Meets Blog and the core vision I had when I started it is BETTER opportunities for MORE bloggers...

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Melissa from Suger Coat It is a blogger I really admire; she’s quietly going on doing her thing and building a beautiful community along the way. As a blogger with quite a niche angle (plus size fashion) that sits withing a broader lifestyle category it was great to talk with her about how that has worked with partnering with brands – particularly how her community have resp0nded and indeed, embraced, this side of her...

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