BMBchat


You’re listening to your favourite radio station while driving to work and then, the morning breakfast presenters do a live read about a local business as part of a PR campaign set up by one of their ad agencies. You quickly change the channel in search of some music that will make listening less painful. You get to work early and over a coffee decide to read a blog post by your favourite blogger. He talks about how a particular...

Read More

Social media platforms are the absolute pinnacle of connection with your audience. You’re in the palm of their hands – literally and figuratively. The decisions your market makes on your social media channels in terms of following and engaging can have an enormous impact on your business. To like or not to like. To share or not to share. To comment and tag or to scroll on by. These consumer actions represent kudos, brand awareness and...

Read More

It’s quite common for low traffic bloggers to think they’re off limits when it comes to working with brands but, that couldn’t be further from the truth. The truth is, low traffic bloggers can often be even more worthwhile to brands than bloggers with huge audiences. Traffic aside, what is attractive to brands are things like the way you engage your audience, your total reach and your relevance. So how do you become the engaging and...

Read More

Just when you thought the world had enough social media networking sites, social media apps and social media platforms along comes a new one. It seems like everyone is now talking about Vero – True Social. But what’s really going on and is this something that you should be considering investing your time in? What is Vero – True Social? Vero’s whole ‘vibe’ is that they want to create a more natural way of sharing content. There are to...

Read More

 Grow Influence – Your Way At the end of the day, I don’t think there is a right or wrong way to blog. But if you are keen on growing your following so that you can work with brands and earn an income from your blog, you need to grow influence.  Sometimes a little audit is needed to ensure your blog is going the direction you want it to go. I always get great clarification from Darren Rowse’s introduction to the conference, so...

Read More

  Dan Norris is fast becoming one of Australia’s best known content marketers.  It’s not just that he’s a content machine (literally, that was the name of his first book), it’s that he’s repeatedly used his content marketing model to launch successful start ups in Australia.  His most recent book Create or Hate gives a kick up the bum to bloggers and entrepreneurs who want to create but are holding...

Read More