I’ve had a week of interesting pitches and PR/business conversations as I’ve been working away on my personal blog. And by interesting, I mean very average. From the multitude of blanket pitches to the campaign that was supposed to start this week and has been cancelled at the last minute after months of conversations. Yep, that one was a real kicker! With Christmas around the corner, the opportunities being spruiked are endless, and I’ve really seen the best and the worst of them.
Today I stopped by the post office to check my PO box and was greeted with this courtesy of iRedeem…
Now, I have a really busy day today; I leave home tomorrow with the kids and won’t be back here til late in January. I haven’t finished packing and I have a mountain of work to do but here I am, taking time away from those things, to share this pitch with you. Because it got my attention.
1. It’s a bottle of champage! This is both lovely and on message – the app is geared towards people who want to save money. It’s Christmas time, party season and they’ve sent me a bottle of champagne that will be perfect to share with friends and family over the coming weeks – something lovely to share, that I don’t have to buy.
2. It’s a bottle of champagne – that means I want to find out who sent it to me and why. I’ve taken the time to read the message and understand the product. I’ve learnt that…
- iRedeem replaces traditional vouchers.
- You download the app and can see what offers are available around Melbourne – the app is location based so it’s easy to find the offers that are close by.
- When you go to the venue to redeem the voucher you simply show them the offer on your phone. No more forgetting or losing the voucher, win!
- The app also tells you about free activities that are location-based.
- The app is free to download and use!
- The app is currently Melbourne based but they have plans to expand nationally.
3. I didn’t know anything about it until it arrived today – that means I haven’t had to spend any time conversing with a rep about it – so the time I’ve saved going back and forth, I’m now spending on the post. As a time poor mum and business owner, I really appreciate that! (Bloggers, take note – this arrived in this way because I put my PO Box on my blog for anyone who wants it. See here for more tips to help you have a PR friendly blog: 5 Steps For Making Your Blog PR Friendly)
4. It was a matter of timing. I’ve had a few frustrating experiences this week and this pitch was simply a breath of fresh air amidst it all. If this had arrived last week I can’t promise you I would have come straight home and sat down to blog it. Pitching bloggers does have a lot to do with timing, but little gestures like this one can make a difference between getting airtime and getting binned.
Can a bottle of champagne buy you a blog review? No, it can’t. What is can do is help you stand out from the crowd so that your message gets through the sea of noise in a bloggers day. Well done iRedeem, and thank you!
What could you do to make your message stand out?
Bloggers, what’s the best pitch you’ve ever received?