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Content Amplification

Posted by on 9:45 am in For Agencies, For Business | 0 comments

Content Amplification

Easy Content Amplification Explained What is content amplification? Content amplification is using sources outside your website to drive traffic to your stellar content.  Most commonly it’s using social media to drive traffic to content on your website. Why choose influencers to amplify my content? Social media influencers share your content with their already established audiences.  This means you can hack growth on your own socials while driving highly targeted traffic to your content.  Building a social presence is time-consuming...

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Blog Monetisation – Bloggers Needed!

Posted by on 10:42 am in For Bloggers | 0 comments

Monetisation – it’s the stuff bloggers and community owners dream of! If you’ve got a lively social media page that gets excellent chatter and has some decent numbers, it’s time to monetise with Brand Meets Blog.  Are you: Australian based, talking to Aussie audiences? You’re over 18 years of age You have an ABN A social media fiend with mad skills An influencer of thousands of Australians who love what you do, and do what you say? A master of copy – do you know how to get your tribe excited about a product...

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Revenge Porn Blackmailer Takes On The WRONG Blogger…

Posted by on 11:13 am in The Inside Scoop! | 0 comments

Revenge Porn Blackmailer Takes On The WRONG Blogger…

This “revenge porn aficianado” took on more than he bargained for when he took on Australian Blogger Eden Riley from Edenland.  After identifying Eden Riley and discovering she’s a well known (and often controversial) Australian blogger, Eden Riley posted on Facebook that the man she identified as Matthew H from Newcastle attempted to blackmail her.  She alleges that not only did he demand money for keeping private his screen capture of her partly unclothed, he demanded sex too.  How she handled it was like a HBIC! Eden...

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That Time Your Blog Got Hacked… WORST DAY EVER

Posted by on 10:16 am in For Bloggers | 0 comments

That Time Your Blog Got Hacked… WORST DAY EVER

“Your site is down”… these four little words strikes instant panic and shortness of breath into bloggers. Was my block hacked? Is it a server thing? Is it… something else? Arrrrghhhh! The stress of how long has it been offline and the concern about how many people have tried to visit and won’t be back as a result are imminent. It doesn’t matter how chill you are normally or how good you think your security is, you immediately jump to the worst conclusion, I’ve been hacked! The Day My Blog Got Hacked Which is my case is exactly what happened....

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But, It’s Not An App? Why We Do Blogger Outreach Differently

Posted by on 10:45 am in For Bloggers, For Business | 0 comments

But, It’s Not An App?  Why We Do Blogger Outreach Differently

This week a potential client emailed us to ask if there’s an app for doing blogger outreach through Brand Meets Blog.  He’s already signed up to all our “competitors” who allow you to sign in, post a job and wait for bloggers to get in touch.  He loves that system.  He loves it so much he’s “getting all the apps” and wanted to know how to download our blogger outreach app. We don’t have one.  We don’t deliver automated match making.  Sorry, not sorry.     How we do blogger outreach campaigns Our blogger outreach campaigns are done...

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That Time You Bought That PR List….

Posted by on 11:14 am in For Agencies, For Business | 0 comments

That Time You Bought That PR List….

OK so you’re going to do it the easy way and buy a PR list to reach out to influencers!  What could go wrong right?  Before you buy a PR list for your next campaign, here’s a few things you should know. PR Lists change like underpants The advertising, media, PR and influencer industry changes pretty fast.  Ask anyone who has worked in media who has watched their ass grow from the constant “farewell cake”.  It’s a transient industry where everyone has worked with everyone at some point because staff turnover is massive.  So your list is...

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How we SMOKED Brand Bias Ranking Factors (AKA Blogger Outreach Kicks SEO Ass)

Posted by on 9:29 am in For Agencies, For Business | 0 comments

How we SMOKED Brand Bias Ranking Factors (AKA Blogger Outreach Kicks SEO Ass)

So, we work with a bunch of really big brands.  Household names.  Everyone’s go to brand for phones/insurance/fashion/coffee – if you need it, we’ve probably done a campaign with your favourite brand.  Recently though, we did a campaign with a lesser known brand, with the goal of increasing brand awareness and driving sales in time for Christmas.  The brand faced an SEO challenge, it’s more “famous” competitor has long benefited from “brand bias” in search results.  Brand bias is when Google...

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How To Improve Your Blog Engagement

Posted by on 8:00 am in For Bloggers | 0 comments

How To Improve Your Blog Engagement

A high number of sessions and page views looks great in your media kit, but they only paint part of the picture. These days high traffic is not enough, brands are looking beyond numbers to blog engagement. This is all well and good, but how do you increase engagement on your blog to become more attractive to brands? Know your audience Who is reading your content? Find out your readers’ average age, their sex, and number of children. Find out their needs, wants, concerns and what makes them laugh. Build a reader profile and keep it in mind...

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Three Ways To Become A Brand Influencer

Posted by on 8:00 am in For Bloggers | 0 comments

Three Ways To Become A Brand Influencer

Influencer is the buzz word on everyone’s lips in the blogging and social media world, but what is an influencer and how can you become one? What is an influencer? If you have an active and engaged community on your blog, Facebook, Instagram, Snapchat or whatever social media floats your boat, guess what? You have the potential and the power to impact your followers’ thoughts, actions and purchases. You are an influencer. Let’s break it down. Influencers are real people with loyal and engaged communities on their blog or social media...

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The Secret Lives of Mummy Bloggers In Australia

Posted by on 8:00 am in For Agencies, For Bloggers, For Business | 0 comments

The Secret Lives of Mummy Bloggers In Australia

So ‘mummy bloggers’ are just bored and opinionated mothers right? Wrong! There is so much more to these women than you realise. If your first thought when you hear the term ‘mummy blogging’ is “Oh my god, what now?” it is fair to say you aren’t alone BUT these ladies aren’t just mums. They are well educated women with a voice! What is a mummy blogger? This isn’t a black and white answer. Mummy bloggers come in many forms and cover an insurmountable number of topics on their blogs. They are smart, determined and want the best for their family....

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