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Stop Underestimating The Australian Mummy Blogger – There’s Power In Influence

Posted by on 1:16 am in For Business, The Inside Scoop! | 0 comments

Stop Underestimating The Australian Mummy Blogger – There’s Power In Influence

Stop Underestimating Australian Mummy Bloggers RIGHT NOW Mummy Blogger – the very term makes you cringe.  It conjures up images of bored housewives ranting about oven cleaner.  Frankly, there aren’t many bloggers in the parenting niche who’d refer to themselves as “mummy” because of all those connotations.  The reality is… bloggers like The Organised Housewife and Stay At Home Mum might be talking about oven cleaner, but they’re doing it to millions of Australian women. They’re doing it at the...

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Vero – True Social: Everything You Need To Know About The Latest Social Media App

Posted by on 1:36 am in BMBchat, For Bloggers, The Inside Scoop! | 0 comments

Vero – True Social: Everything You Need To Know About The Latest Social Media App

Just when you thought the world had enough social media networking sites, social media apps and social media platforms along comes a new one. It seems like everyone is now talking about Vero – True Social. But what’s really going on and is this something that you should be considering investing your time in? What is Vero – True Social? Vero’s whole ‘vibe’ is that they want to create a more natural way of sharing content. There are to be no ads – EVER. (How that will work in terms of them keeping themselves afloat is a bit up in the air – it...

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What To Expect From Your Blogger Agency

Posted by on 2:07 pm in For Business | 0 comments

What To Expect From Your Blogger Agency

Yes, you know you should be working with bloggers to further your reach and social influence.  Yes, you understand that bloggers are the new Publicists.  Sure, word of mouth marketing is the hottest and highest converting strategy for brands… but why would you work with a blogger agency?  Aren’t there bloggers just ripe for the picking all over the Australian blogsphere?  Here’s EXACTLY why you should work with a blogger agency. Your blogger agency has done all the research Before a blogger is signed to an agency,...

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So, You’re A Blogger Conference Virgin Huh?

Posted by on 1:52 pm in For Beginners, For Bloggers | 0 comments

So, You’re A Blogger Conference Virgin Huh?

Well, welcome to the “Dolly Doctor” of Blogger Conference Tips and Tricks.  Let us guess – you’re going to make Darren Rouse your first?  Problogger is usually the first blogger conference Australian bloggers attend. If not Problogger, most blogger conferences have a few key, anxiety-inducing things in common.  Let’s explore your fear! First, it’s natural to feel nervous before attending a conference where a large number of people are expected to congregate. It’s exciting to think about the networking...

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The Audit Every Blogger Should Do

Posted by on 1:38 pm in BMBchat | 0 comments

The Audit Every Blogger Should Do

 Grow Influence – Your Way At the end of the day, I don’t think there is a right or wrong way to blog. But if you are keen on growing your following so that you can work with brands and earn an income from your blog, you need to grow influence.  Sometimes a little audit is needed to ensure your blog is going the direction you want it to go. I always get great clarification from Darren Rowse’s introduction to the conference, so many of these points have been taken from his keynote. It’s a great idea to keep these questions bookmarked as...

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Australian Journalists on Twitter

Posted by on 1:26 pm in For Agencies, For Bloggers, For Business | 0 comments

Australian Journalists on Twitter

Are you using Twitter for PR?  Here’s a big old list of influential Australian journalists on Twitter.  When you book your campaign with Brand Meets Blog, get the maximum PR value from your Tweet by @tagging the right people.  Is there an industry journo whose radar you’d love to “pop up on”?  Why not book a campaign with a handful of influential Tweeters and get them all tagging your journalist.  How’s that for getting some attention! Twitter Handles for Australian Media Journalist Latika Bourke has an excellent...

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How Much do Australian Bloggers Charge?

Posted by on 1:16 pm in For Agencies, For Business | 0 comments

How Much do Australian Bloggers Charge?

How much do Australian bloggers charge? What about social media influencers? It’s a simple question with a pretty complicated answer.  Here’s how it goes.  You attempt to book in a blogger outreach campaign and the blogger quotes you tens of thousands of dollars.  EEK.  Arbitrary charging is one of the biggest challenges of the content marketing industry but we’re here to help. Our bloggers and influencers charge fairly! Our Influencers “name their price” – we don’t tell them what to charge.  We do...

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Influencer Outreach – What Is It Anyway?

Posted by on 1:06 pm in For Beginners | 0 comments

Influencer Outreach – What Is It Anyway?

If SEO is dead then influencer outreach is its reincarnation. If traditional media is dead, then blogger outreach is the new PR. If word of mouth has gone online, blogger outreach is the megaphone. If you’re a small or medium business that’s never worked with a blogger before, here’s how, and why, it all works.  Blogger outreach is at the heart of your content marketing strategy, and content marketing is what search engines and social audiences love. While not all influencers are bloggers, bloggers make up a hefty percentage of the social...

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What’s a Flatlay and how do you NAIL it?

Posted by on 12:49 pm in For Beginners | 0 comments

What’s a Flatlay and how do you NAIL it?

A brilliant flatlay is your money shot. Your products are strategically spaced apart on a flat surface and photographed from above. This is no place for your selfie stick. The science of aesthetics apply, and this is how to do it. Brand ambassadors Your flatlay needs to tell a visual story, and appeal to your followers to increase your online exposure. You could leave it to the experts; brand ambassadors. A brand ambassador is employed to engage with your consumers. Find a kick-ass social media master, hand over your products, and let your...

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Glowing Product Reviews – Lacklustre Sales. Here’s Why.

Posted by on 12:35 pm in For Beginners | 0 comments

Glowing Product Reviews – Lacklustre Sales.  Here’s Why.

Your product is awesome. You’ve paid for a thousand product reviews and every single one glows with “this product is totally awesome”… so why no sales? Your reviews campaign is missing the essential ingredient that turns reviews into sales – credibility. Credibility doesn’t glow, it shines A Glowing Review isn’t a credible review. Glowing is “giving out steady, uninterrupted light without a flame”. When a blogger gives out constant glowing reviews, steady praise for product after product – without a flicker of critical thought or even...

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