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Tips for Better Social Media Marketing

Posted by on 5:53 pm in BMBchat, For Beginners, For Bloggers, For Business, For Pro-Bloggers, The Inside Scoop! | 0 comments

Tips for Better Social Media Marketing

Social media platforms are the absolute pinnacle of connection with your audience. You’re in the palm of their hands – literally and figuratively. The decisions your market makes on your social media channels in terms of following and engaging can have an enormous impact on your business. To like or not to like. To share or not to share. To comment and tag or to scroll on by. These consumer actions represent kudos, brand awareness and revenue. So why do SO many businesses and bloggers not give this area the respect it deserves? The Golden...

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Low Traffic Bloggers! Follow These Tips If You Want To Work With Brands

Posted by on 12:10 am in BMBchat, For Beginners, For Bloggers | 0 comments

Low Traffic Bloggers! Follow These Tips If You Want To Work With Brands

It’s quite common for low traffic bloggers to think they’re off limits when it comes to working with brands but, that couldn’t be further from the truth. The truth is, low traffic bloggers can often be even more worthwhile to brands than bloggers with huge audiences. Traffic aside, what is attractive to brands are things like the way you engage your audience, your total reach and your relevance. So how do you become the engaging and relevant little blogger who could, with decent reach and potential, which brands want to work with? Here are...

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What Today’s Influencer Marketing Industry Can Learn From The Demise of Nuffnang and The Remarkables

Posted by on 6:30 pm in For Agencies, For Business, The Inside Scoop! | 0 comments

What Today’s Influencer Marketing Industry Can Learn From The Demise of Nuffnang and The Remarkables

It’s amazing how much the blogging landscape has changed in five years. Where once there seemed to be a bevvy of blogging agencies including Nuffnang and The Remarkables, who always popped up in blogging conversation, the blogging landscape has never really been the same, and it’s a good thing.   Nuffnang At Nuffnang’s peak, you’d find very few Australian bloggers who didn’t have the Nuffnang ad unit on their website. For many, it was the first step to monetising their blog. The ad unit code would display ads and track website traffic to...

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Stop Underestimating The Australian Mummy Blogger – There’s Power In Influence

Posted by on 1:16 am in For Business, The Inside Scoop! | 0 comments

Stop Underestimating The Australian Mummy Blogger – There’s Power In Influence

Stop Underestimating Australian Mummy Bloggers RIGHT NOW Mummy Blogger – the very term makes you cringe.  It conjures up images of bored housewives ranting about oven cleaner.  Frankly, there aren’t many bloggers in the parenting niche who’d refer to themselves as “mummy” because of all those connotations.  The reality is… bloggers like The Organised Housewife and Stay At Home Mum might be talking about oven cleaner, but they’re doing it to millions of Australian women. They’re doing it at the...

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Vero – True Social: Everything You Need To Know About The Latest Social Media App

Posted by on 1:36 am in BMBchat, For Bloggers, The Inside Scoop! | 0 comments

Vero – True Social: Everything You Need To Know About The Latest Social Media App

Just when you thought the world had enough social media networking sites, social media apps and social media platforms along comes a new one. It seems like everyone is now talking about Vero – True Social. But what’s really going on and is this something that you should be considering investing your time in? What is Vero – True Social? Vero’s whole ‘vibe’ is that they want to create a more natural way of sharing content. There are to be no ads – EVER. (How that will work in terms of them keeping themselves afloat is a bit up in the air – it...

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What To Expect From Your Blogger Agency

Posted by on 2:07 pm in For Business | 0 comments

What To Expect From Your Blogger Agency

Yes, you know you should be working with bloggers to further your reach and social influence.  Yes, you understand that bloggers are the new Publicists.  Sure, word of mouth marketing is the hottest and highest converting strategy for brands… but why would you work with a blogger agency?  Aren’t there bloggers just ripe for the picking all over the Australian blogsphere?  Here’s EXACTLY why you should work with a blogger agency. Your blogger agency has done all the research Before a blogger is signed to an agency,...

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So, You’re A Blogger Conference Virgin Huh?

Posted by on 1:52 pm in For Beginners, For Bloggers | 0 comments

So, You’re A Blogger Conference Virgin Huh?

Well, welcome to the “Dolly Doctor” of Blogger Conference Tips and Tricks.  Let us guess – you’re going to make Darren Rouse your first?  Problogger is usually the first blogger conference Australian bloggers attend. If not Problogger, most blogger conferences have a few key, anxiety-inducing things in common.  Let’s explore your fear! First, it’s natural to feel nervous before attending a conference where a large number of people are expected to congregate. It’s exciting to think about the networking...

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The Audit Every Blogger Should Do

Posted by on 1:38 pm in BMBchat | 0 comments

The Audit Every Blogger Should Do

 Grow Influence – Your Way At the end of the day, I don’t think there is a right or wrong way to blog. But if you are keen on growing your following so that you can work with brands and earn an income from your blog, you need to grow influence.  Sometimes a little audit is needed to ensure your blog is going the direction you want it to go. I always get great clarification from Darren Rowse’s introduction to the conference, so many of these points have been taken from his keynote. It’s a great idea to keep these questions bookmarked as...

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Australian Journalists on Twitter

Posted by on 1:26 pm in For Agencies, For Bloggers, For Business | 0 comments

Australian Journalists on Twitter

Are you using Twitter for PR?  Here’s a big old list of influential Australian journalists on Twitter.  When you book your campaign with Brand Meets Blog, get the maximum PR value from your Tweet by @tagging the right people.  Is there an industry journo whose radar you’d love to “pop up on”?  Why not book a campaign with a handful of influential Tweeters and get them all tagging your journalist.  How’s that for getting some attention! Twitter Handles for Australian Media Journalist Latika Bourke has an excellent...

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How Much do Australian Bloggers Charge?

Posted by on 1:16 pm in For Agencies, For Business | 0 comments

How Much do Australian Bloggers Charge?

How much do Australian bloggers charge? What about social media influencers? It’s a simple question with a pretty complicated answer.  Here’s how it goes.  You attempt to book in a blogger outreach campaign and the blogger quotes you tens of thousands of dollars.  EEK.  Arbitrary charging is one of the biggest challenges of the content marketing industry but we’re here to help. Our bloggers and influencers charge fairly! Our Influencers “name their price” – we don’t tell them what to charge.  We do...

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