Monetisation – it’s the stuff bloggers and community owners dream of!
- Australian based, talking to Aussie audiences?
- You’re over 18 years of age
- You have an ABN
- A social media fiend with mad skills
- An influencer of thousands of Australians who love what you do, and do what you say?
- A master of copy – do you know how to get your tribe excited about a product or service?
- You’re the consummate professional who wants to monetise and grow
Yes? Then we want you!
Australia’s simplest monetisation option for bloggers and social influencers
- No sales pitch. No direct clients at all. We do it all for you!
- Brief comes in from client
- Check it out, and check them out
- Accept brief
- Write your blog
- Schedule, share or live post (depending on the brief)
- Submit screenshots
- Get paid.
We’ll connect you with brands and agencies who are dying to meet your audience. We’ll pay you to do a killer blog then shoutout, regram, retweet, snap or pin on your social media pages. You get the brief, check out the brand, accept, write and then do your shoutout. Send us a screenshot of your stats and bam, we’ll pay you. It’s the easiest monetisation strategy ever.
Will I need to prop endlessly?
If you’ve spent time on apps where you have to write a million and one props just to get a gig then you might be raising a skeptical eyebrow right now. We don’t make you prop for anything – simply join our Facebook group and watch for call 0uts. If the job sounds like you, send us your latest media kit. It’s up to the business owner to choose you based on your stats and reviews. No prop needed!
What if I don’t feel like the brand is a good fit?
You’ll be “hand picked” by us for the agency or business – so there’s a good chance of a good fit. If you absolutely don’t want to do the gigt, that’s OK, shoot us an email telling us your reasons why and we’ll swap you out. Obviously, we want our campaigns to go ahead smoothly but if it’s a really bad fit, then there’s no benefit for anybody.
How much should I charge?
There is no right answer for this. Various apps and blogger networks will make suggestions but it comes down to influence – and that’s harder to put a penny value on! We’ve gathered data from dozens of Australian influencers (big and small) about their charges and activities and broken it down to CPM – cost per 1000 impressions. Use our calculator here. This is how both traditional media and CPM based digital campaigns measure value. CPC is a bit harder with Instagram not being clickable – and it doesn’t account for “branding value” which is arguably the most valuable part of a social media campaign.
What your shoutout is worth comes down to the happiness of the advertiser. They’ll be asked to star rate you for value for money. Your prices will also be displayed side by side with other influencers. Your shout out will be of more value to a well suited brand because it will get bigger and better results.
How much do I get paid?
You name your price and let the market dictate! If you’re finding that you’re not getting many blog monetisation opportunities, it might be time to consider the value you’re delivering to clients. We have a ‘rating system’ and will happily add proof of your awesomeness to your profile. It’s all about results. If you’re the top influencer in a small niche, you’re more valuable to niche advertisers than a MASSIVE general page.
What if I have other stuff scheduled?
All your shoutouts need to happen between 7 and 9pm local time. You’ll get a “window” of a few days in which to schedule it and all bookings are made in advance. Don’t panic. The lead time on jobs usually means you have ample time to plan.
What if I have conflicting monetisation projects in place?
We understand that professional bloggers and influencers have monetisation strategies in place. If you’re working with a brand already, we don’t expect you to promote their competitors too. If a job comes up and you’re already working with a competitor, you can turn down the brief. We’re OK with that.
How do I get my money?
Invoice to hello@ brandmeetsblog .com.
Is it straight blog monetisation or can I just do socials?
Every influencer campaign is different and while it’s mostly about blog monetisation, you might be offered “quick money” to do social media shout outs – without writing the blog. We also look for guest contributors for client sites – here you’ll write the content, the client will publish it (with full credit) and you can share it out to your audience. We also do meet ups, events, photo shoots, live video and all sorts of fun stuff for clients. So not, it’s not JUST about your blog post, but blog posts are our favourite!
Is there a minimum number of readers or followers that I need?
No but the more engaged, authentic readers you have, the more likely it is you’ll get bookings. We happily accept smaller blogs and social profiles with under 2000 followers if you target a specific niche or geographical location. We also accept commercial influencers (online stores for example) with smaller audiences who are happy to partner with other, complementary products. This might be toy shops, happy to shout out to kids clothing stores, for example.