Posts by Brand Meets Blog


What makes a winning blogger event? Blogger events offer brands an opportunity to activate creatively, influencer networks. However, putting on a blogger event is not the same as a press event, and agencies would be wise to note the difference. I remember the dawn of blogger events in Australia. The year was 2010 and some mummy bloggers were being chauffeured around Sydney in limos, drinking champagne and from the looks of things,...

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I was recently interviewed by WHSR on how bloggers with low-traffic can work with brands. Today, we have Daniel Slomka flipping the conversation around to share why low-traffic bloggers can make great brand partners. For brands and businesses, it is a natural preference to work with high-traffic blogs. In this post, I would like to challenge this assumption. Based on my experience, I wish to encourage brands to work also with...

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If you hang around entrepreneurs enough you will start to hear them talking about the importance of “getting back up when you fall down.”. You will actually hear them talk about this a lot! For the first little while it might not make sense…you might wonder what they really mean when they say that. Then the day will come when you have an ‘ah-ha’ moment that brings you such great clarity, and that propels...

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There’s something, super super simple you can do that will have an instant impact on the number and quality of responses to your blogger outreach pitch.  It’s true! BMB has a 98% response rate when emailing bloggers, and I am convinced that this one tweak is why. (In fact, my response rate is ultimately closer to 100% but I am allowing a 2% difference because no one is perfect!) 98%+ sound good? Would you like to know my...

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This week is blogging, business and life I’m sharing my fave reads and inviting you to do the same (check out the end of the post to join in!)   The best in business… It seems the Cotton On Group is more than just a fun brand. Good Lovers Make Good Business… sounds good to me. I hate to break it to you, you’ll never achieve work-life balance, but apparently, that’s a good thing. Want to sound smarter?...

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The most common concern for bloggers everywhere is how to grow their blog. How do you get more readers, get more followers and build a tribe of people who can’t get enough of you? The answer to this question is often frustratingly vague. While I can’t give you a perfect formula, I can tell you that anyone who has been blog understands that blogging success comes from relationships. So what is the number one quality that...

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It’s wedding fever here at BMB HQ this week – my little brother is getting married tomorrow and we’ve been happily preparing (my boys have suits – I die!) for this joyous occasion! But despite wedding preps, I’ve still made time to read this week and am here to share with you, my top picks of posts that have inspired and taught me this week… Neil Patel is one of my blogging heroes so if you’re...

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Pitching matters. How you pitch a blogger could be considered the most crucial part of running a successful blogger outreach offering as a brand or agency. It matters because bloggers are highly relational, time poor entrepreneurs fielding dozens if not hundreds, of emails every day. Like you, they are overwhelmed (and underpaid!) and racing to get through their emails so they can get on with the real work of the day – creating...

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