Posts by Brand Meets Blog


You’re listening to your favourite radio station while driving to work and then, the morning breakfast presenters do a live read about a local business as part of a PR campaign set up by one of their ad agencies. You quickly change the channel in search of some music that will make listening less painful. You get to work early and over a coffee decide to read a blog post by your favourite blogger. He talks about how a particular...

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Social media platforms are the absolute pinnacle of connection with your audience. You’re in the palm of their hands – literally and figuratively. The decisions your market makes on your social media channels in terms of following and engaging can have an enormous impact on your business. To like or not to like. To share or not to share. To comment and tag or to scroll on by. These consumer actions represent kudos, brand awareness and...

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It’s quite common for low traffic bloggers to think they’re off limits when it comes to working with brands but, that couldn’t be further from the truth. The truth is, low traffic bloggers can often be even more worthwhile to brands than bloggers with huge audiences. Traffic aside, what is attractive to brands are things like the way you engage your audience, your total reach and your relevance. So how do you become the engaging and...

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It’s amazing how much the blogging landscape has changed in five years. Where once there seemed to be a bevvy of blogging agencies including Nuffnang and The Remarkables, who always popped up in blogging conversation, the blogging landscape has never really been the same, and it’s a good thing.   Nuffnang At Nuffnang’s peak, you’d find very few Australian bloggers who didn’t have the Nuffnang ad unit on their website. For many, it was...

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Stop Underestimating Australian Mummy Bloggers RIGHT NOW Mummy Blogger – the very term makes you cringe.  It conjures up images of bored housewives ranting about oven cleaner.  Frankly, there aren’t many bloggers in the parenting niche who’d refer to themselves as “mummy” because of all those connotations.  The reality is… bloggers like The Organised Housewife and Stay At Home Mum might be talking...

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Just when you thought the world had enough social media networking sites, social media apps and social media platforms along comes a new one. It seems like everyone is now talking about Vero – True Social. But what’s really going on and is this something that you should be considering investing your time in? What is Vero – True Social? Vero’s whole ‘vibe’ is that they want to create a more natural way of sharing content. There are to...

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