“Numbers don’t mean much. It’s what they/you do.” Scott Stratten, Unmarketing
The above quote came through in a tweet from Scott Stratten recently and struck a chord with me. He’s so right!
Blogging is not about the numbers.
Don’t believe me? Consider this:
1,000 people visit your site in one day but none of them do any of the following things:
– buy (if you are selling something)
These people slip in and out unnoticed, aside from a spike on your google analytics chart of course.
These people don’t say hi, and they don’t come back.
Do you feel good about seeing the numbers on a page or does your heart drop a little because none of them have connected with your message?
Now imagine that instead of having 1,000 people come and go you have 10 who come, say hi, have a look around and come back the next day. In fact, these 10 people come back every day and soon they tell their friends that they should come by and so now you have 20 people visiting you each day – people who are opting in to your content.
It’s in this moment that you have something really great – and it’s partly that your voice and your story is being shared but it’s actually so much more than that.
What’s your vision? Why are you blogging? All bloggers have a passion; that desire of their heart to do or say or be something for someone. The moment that one reader connects with you, and then shares that connection with someone else the magic has happened!
If you can understand this, really wrap your head around and start focusing on what you are doing that keeps those 10 people coming back each day then you will be going somewhere great. It doesn’t matter how many people visit your blog, it’s what they do when they get there that matters.
What are you doing about delivering the message that makes your heart beat a little bit faster?