One of the most important things you can do as a blogger is to build trust with your readers. It’s not something we tend to think about consciously when we write; we tend to assume that we will be taken for face value by our readers and while that can often be the case, it’s also helpful to think more carefully about how you can help your readers get to know you and feel confident that what you share with them really comes from a place of authenticity.
Trust is important because it’s
- what makes readers come back time and again
- what makes them tell their friends about you.
- makes your blog and profile valued and valuable
- is what makes your voice influential.
If you want to think more consciously about how you are cultivating trust and building a tribe then here are some ways to let your authentic voice and personality shine through:
- Be vulnerable. You don’t have to reveal all the cobwebs, but open up about your life and let your readers in – let them see the real you, the struggles or challenges as much as the joys and wins.
- Be choosy about what and who you give blog space to. Being willing to say “no” to brand opportunities that don’t fit or that won’t appeal with your readership lets your readers know that you value them and are only going to share content with them that is relevant.
- Be honest. Always disclose your relationship with brands when you write about them or share their content – this goes beyond your blog and includes all of your social media profiles.
- Be useful. Share information people want to hear – whether you make someone laugh, tell them what lippy to buy or help them be a better parent – know what your readers love about you and do your best to deliver.
- Be faithful. Love your tribe, let them know that you appreciate them and genuinely care about them. Be someone who helps others.
There’s nothing to lose and everything to gain from seeking to build trust with your readers!
I’d love to hear from you how you think this plays out in the blogs you read and the one(s) you write.