5 BIG problems with your media kit


34 Comments

  1. Great tips!
    i think my media kit covers some of these points, but I’m definitely going to go and give it a tuneup!!
    Cait x

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    • Sounds like you are on the right track, Cait! Love to hear how you go ๐Ÿ™‚

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  2. Excellent advice , I have heard of people with 10 page media kits – and I’ve felt daunted to update mine.
    It’s on my list today.

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    • I have seen media kits that long and it’s definitely hard to do well (though not impossible)! Good luck with your update, love to hear how it goes!

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    • So glad you found it useful! x

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  3. Fantastic tips, thank you. I recently made a ‘quick’ media kit for an agency that was asking and I set it up just as you’ve mentioned thinking that I will pad it out later on when I have some time. Great to know that I don’t have to – that short and sweet was just right!! xx

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    • Absolutely! The only thing you might consider (bearing in mind that I haven’t seen it) is using something like Canva to add some visuals to it (unless you’ve done that already, of course!)

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  4. Great advice. Very succinct. I STILL haven’t created a media kit, since I only work with a few brands I trust who already ‘get’ me. But you’ve outlined very well why I should have one!

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    • I must confess I don’t have one for my personal blog and for similar reasons (and mainly because I don’t monetise that site via working with brands) and though I know it would be a useful thing to have anyway if it’s not a priority for your blog and blog goals then I don’t believe you have to have one. Just make sure you can quickly pop all the relevant info into an email to reply to an email request if needed.

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  5. One of those jobs I keep putting off, but this information has made me realise, it does not have to be a novel, quite the opposite infact. Better get on it! Thanks

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    • Absolutely Nikki! I hope this post has helped you think about how you can put together something really fantastic without it being laborious and time intensive! Love to hear how you get on with it!

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  6. Great post Louisa and I am sure very helpful for many. I am pretty sure I have all the info covered in mine and it is only a one page PDF but despite being bullet points it is very text rich. I may have to break it up with some pics or canva images. Another excuse to spend more time playing on canva!

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    • Thanks Martine and sorry for my slow reply – askimet picked up your comment as spam and I just found it. Canva is completely amazing – I love it. Not having seen your MK my thought would be to spread it over two pages and add in some images to make it easier to read. Just a thought – have fun! ๐Ÿ™‚

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  7. I just had a blog makeover so it’s timely that I had a look at my media kit again. It’s been a while ๐Ÿ˜‰ thanks for the tips!

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    • Not a worry, yes a blog makeover is the perfect prompt for an updated media kit! Have fun ๐Ÿ™‚

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  8. Great post. I don’t even have a media kit, so I could definitely use this information (especially since I get asked for one all the time!).

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    • Hope it helps! I don’t think you have to have a media kit but it is a really useful tool that can have a big impact if you do it well. Good luck!

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  9. Hi Louisa and fellow bloggers,
    I have blogged for 4 years now and in this time I have tweaked my Media Kit over and over. Like you mentioned Louisa, I believe a smaller MK is better so long as it contains the messages you wish to convey. Mine is at 3 pages because I too wanted to add a couple of images and headlines to break up the sections. Google Analytics stats, social media links and advertorial fees are all important when creating a Media Kit.

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    • Sounds like yours is looking really good Tammerly – images and headlines are good!

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  10. Thank you so much for these tips.

    I have never been quite sure how to set up my media kit and have just referred to fellow blogger media kit pages for an idea.

    I will now be going back to my “Advertising” page, adding to, rewording, reformatting and possibly renaming the page.

    Again thank you

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    • So glad it was helpful Sally!

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  11. This is awesome advice and thank you for reiterating length! Mine is far too long and cumbersome, i need to change it and you’ve given me a great blueprint to work with. Looking forward to working with you at Problogger by they way ๐Ÿ™‚

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    • So glad you found this helpful! Looking forward to working with you too! ๐Ÿ™‚

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  12. Some really great points here, although I’d actually have to disagree with your point about the length of the media kit… slightly. If your aim is to work with large brands, most likely your media kit will be circulated internally to people who have never heard of your or your blog, so you still need to have the space to really convey what you are about. If it’s a smaller brand you are working with, then they do probably already know and love you, and do probably only want the basics. So maybe people need to have two?

    From personal experience our sales conversion rate more than doubled (and the size of the bookings greatly increased too) when we swapped from a 2 page to a 10 page media kit. But I am sure it probably varies from blog to blog. x

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    • Hi Kate, thanks for stopping by! I think you make a good point and for blogs like yours which operate on a much larger scale, with editorial staff and a suite of brand offerings a more comprehensive media kit would be really useful and it’s good for bloggers to know that that is possible!

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  13. I am vaguely contemplating thinking about creating my first media kit. Maybe. Great tips, thanks!

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  14. Great Tips Louisa Thanks! I must admit that up until a few months ago I did not even know what a media kit was. I was in the process of wanting to work with this particular brand and they asked for me Media Kit and so google search came to the rescue!!! It does look like it still needs a bit of work though so will definitely put all your good tips to good use!!!

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  15. Great tips. I just completed my first media kit on the weekend. It’s simple but I’m a newbie blogger still so I think I’ve done fairly well after reading this. No coatings & conditions though yet. But 1 page with colour & images. It’s under my about me section on my blog ๐Ÿ™‚

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  16. Thanks. This is great info. I need to tweak my media kit so will take these ideas on board ๐Ÿ™‚

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  17. Louisa, this info is much appreciated as I am set to attend my first blog conference this weekend-BYB 2015!

    What tips do you have for presenting yourself in a better light if you are a brand new blogger without a following yet, but want to get brands thinking of you in the future?

    With reviews, Is it common to have to buy the brand’s product in the beginning as a show of your support and loyalty and then tell them you reviewed their product on your blog? Since I have a budget to work with, I want to make sure I am spending my dollars wisely in trying to maximize my amount of influence.

    Thanks!

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    • HI Anita, thanks for you comment! I hope you have a great time at your first conference! It can be a really great idea to build cass studies that you you organise yourself, either buy buying a product or by writing about something you already have and use. I’d recommend looking at the post on this site called ‘the beginner bloggers guide to Working with brands’ (sorry I can’t link to it I’m on my phone at the moment) as it talks about app the different agencies and departments involved in blogger outreach and gives you some good info to help you negotiate. You might also like to check our training program for bloggers on working with brands. It’s a comprehensive look at how to do it well and effectively so that you can establish great partnerships but also understand how to grow your blog and community at the same time. The info is here :bebrandlicious.com I hope this helps, do let me know if you’ve got other questions!

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  18. Awesome tips.
    Each month I reassess my Media Kit and make any suggested/relevant changes, and update my stats.
    This post has given me some direction on some things I can definitely edit in mine.
    Thanks x

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    • That’s great Claire! Glad to be able to help ๐Ÿ™‚

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